Hisense, a global consumer electronics and home appliance industries, has solidified its position as the Official TV and Home Appliance Partner of the National Basketball Association (NBA), tipping off its annual “Upgrade Season” campaign today – just in time for the NBA season.
The Upgrade Season campaign runs now through November 30, 2023 and will be promoted across various NBA social media channels, YouTube Select and participating retailer channels.
Building off of the Hisense “House of Bang” campaign from earlier this year, Hisense is teaming up with NBA All-Star Jayson Tatum to give fans the ultimate opportunity to level-up their living rooms, gaming set-ups and home entertainment spaces with slam dunk deals, exclusive promos and a prize-packed sweepstakes.
“Our annual ‘Upgrade Season’ is the Hisense ultimate sales event and reflects our brand’s commitment to delivering performance and quality – all at an exceptional value – a competitive advantage only Hisense can deliver,” says David VanderWaal, brand marketing head of Hisense Americas.
“Everyone deserves an upgrade.”
Hisense Consumers can Download NBA 2K24 Game
Fans who purchase eligible models in Hisense’s starting line-up of Mini-LED ULED TVs, including the U6K, U7K and U8K, can register here to claim a digital code for the just-released NBA 2K24 BLACK MAMBA Edition (while supplies last through November 12) to enhance their viewing and gaming experience.
Other marketing promotions the popular TV manufacturer is conducting include the upgrade of TVs, to large, cost friendly laser TV systems and home appliances. Hisense will be offering the “Upgrade Deal of the Week” featuring the latest ULED TVs, laser TVs and home appliances – from french door refrigerators and dishwashers to electric and gas ranges at discounts up to 40% off.
Consumers can enter now through November 30 for their chance to win. Grand Prize winners will receive a trip for two to NBA All-Star Weekend, including airfare and accommodations. Valued at more than $7,000, this package also includes an NBA shop gift card, a 75-inch Hisense ULED TV, a digital copy of NBA 2K24 BLACK MAMBA Edition and a season-long supply (12 cases) of STARRY, a soda with a crisp, clear burst of lemon lime flavor. Four other winners have a chance to win big, including tickets to the NBA conference finals, playoffs and regular season games, as well as NBA swag like an autographed Jayson Tatum jersey.
To see full details on the sweepstakes and enter for a chance to win, visit hisense-usa.com/upgrade-season/sweeps.
