Ashley, one of the largest furniture stores in North America, and Samsung Electronics America, a global electronics company, have teamed up to launch The Connected Home Experience powered by Samsung SmartThings.
Starting immediately, guests can visit the Ashley flagship store in Brentwood, Tenn. to experience how stylish furnishings and smart technology work together to elevate the lifestyle of today’s ever-connected consumer.
Rather than shopping for smart home devices in a sea of shelves and little boxes, both Ashley and Samsung boast they are bringing connected living to life like never before. The showroom features trendy furnishings where guests can see how easy it is to connect their favorite devices through the SmartThings ecosystem using interactive Samsung Galaxy Tab S9 FE+. In these immersive vignettes, guests can see how their spaces can transform into the ultimate party destination, the perfect work-from-home setup, or a serene bedroom sanctuary – all with a touch of a button. Ashley shoppers will also be able to purchase popular tech from Samsung, like fan-favorite The Frame, AI-enabled 98-inch Q80C QLED TV, and the immersive Odyssey Ark gaming monitor.
“We’re thrilled to collaborate with Samsung to elevate the home furnishings industry in ways that have never been done before,” says Chad Spencer, CEO of the Dufresne Spencer Group, the largest licensee of Ashley stores. “With our shared commitment to pushing the boundaries of design and technology, this partnership will transform the way consumers experience their homes. Samsung was the obvious choice to bring fresh energy into retail, creating seamless, smart living solutions that enhance everyday life moments for our guests.”
For the first time ever, both companies point out, consumers can draw inspiration from home furnishings with connected home experiences all in one place. Only Ashley, who has long prioritized innovation in retail, and Samsung, with its broad portfolio of connected tech, can marry furniture and smart home technology in this way. What’s more, all of Samsung’s 2024 TVs include a built-in SmartThings IoT hub and are Matter-enabled, providing the ideal way to get a connected home up and running. SmartThings is compatible with 3,800-plus products from 340-plus third-party brands, including leading smart plugs, locks, light bulbs and more – many of which Ashley customers may already have in their home.
As soon as guests enter the Brentwood store, they can fully immerse themselves in thoughtfully designed, curated spaces and experience SmartThings-enabled routines. Each vignette is anchored by Ashley’s newest product offerings inspired by the latest design trends and packed with 200+ functional connected devices from Samsung and SmartThings-compatible brands like Philips Hue lighting, Nanoleaf lighting, Eve roller shades, Kasa smart home products and Aqara curtain drivers. This allows guests to experience the comfort, versatility, and function of the products firsthand, helping them visualize the perfect smart home setup.
