Sound United Employs AWE in U.K. for B&W and Rotel

Sound United, a global audio company and AWE, a U.K.-based distributor that serves the CI channel, have announced a new partnership for the loudspeaker brand, Bowers & Wilkins, and electronics company Rotel

“AWE is the leading UK distributor to some of the custom installation trade’s highest quality brands and is acknowledged as setting the standard in CI for customer service with award-winning training and technical support,” says Jason Dear, general manager, Sound United UK & IRE.

“This move is in line with our commitment to better support the Custom Install channels with demo facilities, technical assistance, and stock availability, and we’re confident that this partnership will live up to that commitment based on our current success with AWE and the DenonMarantz, and Definitive Technology product range.”

According to the companies, here are the key dealer benefits of this change:

  • Substantial stock will be held by AWE with next day delivery
  • Bowers & Wilkins and Rotel CIs will have access to AWE’s onsite demonstration facilities, which are currently being upgraded to feature Bowers & Wilkins and Rotel products
  • Bowers & Wilkins and Rotel will join Denon, Marantz, and Definitive Technology at AWE, which will streamline dealers ordering efficiency
  • An experienced product support team with a wealth of technical knowledge to assist you with product specification and system design

Bowers & Wilkins and Rotel are only available to accredited dealers. AWE are now handling all CI sales enquiries and can be contacted via the below contact details.

Gavin Shing – CI Channel Manager | Tel: 07973 761834 | E:

Nick Mott – Internal Sales Manager | Tel: 01372 847570 | 07483 950294 | E:

More news from Bowers & Wilkins: CE Pro Podcast #66: Sound United Acquisition of Bowers & Wilkins One Year Later