Premium Audio Company, a wholly owned subsidiary of VOXX International Corporation, has announced that industry veteran Franck Blondel has been promoted to senior vice president of sales and marketing in Europe, the Middle East and Africa (EMEA), as well as lead the Jamo, Magnat and Heco brands worldwide.

In this newly created role, Blondel will oversee the entire business operation in the EMEA region for all Premium Audio Company brands, including market penetration, sales and marketing strategies and distribution. He will also lead product development for three of the company’s revered European brands — Jamo, Magnat, and Heco, as well as operations for Jamo.

Blondel will continue to report to Paul Jacobs, president & CEO of Premium Audio Company.

“Franck is highly strategic, creative, passionate and determined in his leadership approach to sales and marketing. He has worked tirelessly at learning the intricacies of the global audio industry. In his expanded role, I am excited for the products that our European audio solution brands bring to market globally under Franck’s leadership, says Jacobs.

“He is a valued key player on our team, and we are happy for him to take on an even larger role as senior executive and within the company.”

More news from Vox International Corporation: Smart Home Stocks Gain 35% in 2020