HTSA’s 2017 Spring Conference Heads to San Diego

Cowabunga… The Home Technology Specialists of America (HTSA) buying group will hold its spring conference at the famed Hotel Del Coronado with sessions targeting cybersecurity and business operations.


There's no telling if the ghost of Marilyn Monroe will be lurking about while the Home Technology Specialists of America (HTSA) buying group brings its spring event to the site of one of the Hollywood starlet's most famous movies.

The 2017 Spring Conference will be held at the majestic Hotel Del Coronado in San Diego, Calif., March 27-30, 2017. The Hotel Del Coronado was the backdrop for “Some Like It Hot,” the legendary 1959 film starring Monroe, Jack Lemmon and Tony Curtis.

The hotel was founded in 1888 and will be the backdrop for the group’s first major event of 2017, featuring a full two-and-a-half day agenda packed with business seminars, custom educational programs, networking opportunities, and a keynote presentation.

The 2017 Spring Conference opens on Tuesday, March 28 with a members-only presentation by executive director Jon Robbins on the state of the union along with multiple presentations by selected vendor partners. The general session opens in the afternoon to all attendees with a presentation entitled “The Connected Home … A Hacker's Paradise,” on cybersecurity presented by cybersecurity expert Rob Krug of SonicWallKrug will outline both the breadth and depth of the vulnerability of residential systems to outside intrusion, and offer solutions any integrator can implement to make sure their clients are protected.

Other Opening Day sessions include a tutorial from Netsertive’s Tim McClain on how to leverage the power of LinkedIn to better connect with high net worth individuals, as well as with trade partners. And from Google, executive Brandan Jacobsen will discuss how members can better use video to drive their bottom line. Day 1 concludes with a cocktail party and dinner served on Hotel Del Coronado’s Windsor Lawn that directly overlooks the Pacific Ocean.

Wednesday, Day 2 of the event, will feature a keynote presentation titled “Get a Grip on Your Business – Six Keys to Getting What You Want from Your Entrepreneurial Business,” by Mike Paton, an author, business coach and award-winning speaker who is an expert in EOS – Entrepreneurial Operating System – a program created by Gino Wickman that helps entrepreneurs gain greater control over their businesses and guide them towards greater success. Paton offers practical, real-world strategies that will help HTSA members make sure they are controlling their businesses, and not letting their businesses control them. 

In addition to his keynote presentation, Paton will also facilitate a “Traction Roundtable” exercise where members will divide into small groups to discuss the principles they learned during the keynote presentation. The roundtable exercise will be followed by a group Question & Answer session.

After a full day of training, members will get to choose from a group of organized on-site and off-site fun activities. The day will be capped off with a cocktail party and dinner at Il Fornaio restaurant.

Finally, Thursday – Day 3 of the event – offers a half-day agenda with One-on-One meetings where members have the opportunity to meet directly with the management of HTSA vendors to discuss any questions and issues they may have in detail. In addition, the agenda calls for multiple breakout sessions on selected contemporary business topics.