To keep 4K at the forefront, the distributor held a slate of sold-out 4K training sessions in New England featuring Kaleidescape’s industry veteran and product evangelist, Dave Donald, and Atlona’s director of field training and technical sales, Ken Eagle. Both were on hand March 15 at Easy Access Distribution in Burlington, Mass., and will be at the Trumbull Marriott in Trumbull, Conn., today March 17.
Donald's portion of the training focuses on true 4K uncompressed digital download solutions and Eagle's training is entitled 5 things you need to know before installing 4K.
Steve Presti, Catalyst AV board member and Easy Access Distribution principal, notes, “Successful training events do not happen by chance. They have to be well thought out, planned in advance and communicated frequently to your customers to keep the training events on the front burner. We had over 45 attendees in Massachusetts and we are looking forward to Connecticut.”
“Key elements for successful trainings focusing on important lines that make a difference, key note speakers that excite the audience with enthusiasm, product knowledge, system design and sales applications. Every customer has to walk away from a training with something they did not know before they attended. Make that happen and your training events will be filled with dealers who want to work on their business and understand the power of knowledge. That element of your business can’t be line listed,” he adds.
Eagle comments, “We had two great complementary brands in Atlona and Kaleidescape, and truly enjoyed this sold out training event with Easy Access Distribution in Boston. This was the best attended and organized training event I have ever participated with in the Northeast.”
Donald adds, “We had a very high caliber of attendees. There were owners, decision makers, and an intelligent and informed group that asked the right questions. With two trainers there for the day, there was plenty of time to cover the right material in a relaxed environment. I cannot say enough about Steve Presti and his team. I only wish other groups would step up and put on such professional, high caliber dealer trainings.”