$5,999 LG 4K Short-Throw Laser Projector Supports HDR10, Google Assistant

The short-throw LG CineBeam AI ThinQ 4K Laser Projector is built to integrate into popular control systems from companies like Crestron, Control4 and Savant.

$5,999 LG 4K Short-Throw Laser Projector Supports HDR10, Google Assistant

The $5,999 4K short-throw LG CineBeam AI ThnQ projector features the company's three-channel laser technology in tandem with a DLP chipset to produce color spaces that meet Rec. 709 and DCI standards.

Featuring a minimalist industrial design, as well as a laser-light engine and a 4K resolution, the $5,999 LG short-throw CineBeam AI ThinQ 4K Laser Projector can comfortably reside in a range of environments. 

LG explains that professional integrators can place the short-throw LG CineBeam AI ThinQ 4K Laser Projector (model HU85LA) as close to the screen as 7.2 inches and produce a 120-inch diagonal image.  

The global electronics company states that through the short-throw projector's light output capabilities, which it says are as bright as 2,700 ANSI lumens, the LG CineBeam AI ThinQ 4K Laser Projector can project bright, vivid images in rooms with ambient light. 

Supporting its 4K resolution, LG also points out the HU85LA features the HDR10 high dynamic range format to enable the projector to deliver wide dynamics. 

LG 4K Laser Projector Incorporates TI Chipset, Includes Magic Remote 

At the heart of the CineBeam AI ThinQ projector is a Texas Instruments (TI) DLP DMD chipset that employs an LG design of a three-channel laser for each RGB. 

The use of its three-channel laser technology augments basic blue-laser light technologies by providing more accurate color reproduction, and LG says it does not lose color fidelity like color wheel-based projectors. 

According to LG, the projector is able to accomplish its color performance through the addition of the red lasers and their ability to expand the color reproduction of the projector to meet Rec. 709 and digital cinema initiative (DCI) standards. 

Related: LG to Introduce ThinQ AI Flagship TVs at CES 2019

LG notes the HU85LA is its first projector incorporate Google Assistant and its proprietary ThinQ AI solution. 

These technologies allow homeowners to connect to and search for content from services such as Netflix, YouTube and Amazon. The 4K short-throw projector can also search through broadcast television that's available on its smart TV platform.

Providing a choice of control options, the CineBeam AI ThinQ 4K short-throw projector offers IP connectivity to enable integrators to incorporate the projector into a wealth of control systems from brands such as Control4, Crestron and Savant

In addition, LG also includes its Magic Remote. This remote control provides motion-based and backlit functions to offer a choice of control mechanisms to users. 

About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.


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