CEDIA Expo Virtual Preview: Sonance & James to Debut 3 New Speaker Lines

Sonance and James Loudspeaker will unveil the new Outdoor Towers, Invisible Series and Small Aperture Series speakers at CEDIA Expo Virtual.


The engineers at Sonance and James Loudspeaker have been working overtime and have several new launches prepared for the upcoming CEDIA Expo Virtual Experience, including new outdoor Tower and Small Aperture architectural speaker lines from James Loudspeaker, and the new Invisible speaker line from Sonance, among others.

“It’s been a two-year process on some of these product launches,” says Mike Cleary, director of marketing at Sonance, singling out Todd Ryan and the engineering team at the company. The Sonance and James teams have only been working together closely for about six months, so to churn out these new products has been quite a feat.

In the company’s CEDIA Expo Virtual booth, James loudspeaker will be highlighting its Small Aperture line with a video that is designed for integrators to be able to show to their clients, whether that is an end user, architect or a builder. There is also a new sales guide for James loudspeaker in the virtual booth that can act as a virtual document leave behind for dealer. The Tower speakers are James’ answer to some of the outdoor bollard products that other manufacturers have launched. The Tower line is a full fidelity, full output, fully weatherproof outdoor solution.

On the Sonance front, the company will feature its new Invisible series.

Cleary says one project that really united the James and Sonance teams was the remodeling of the corporate headquarters in San Clemente, Calif.

“We’re fond of bringing our dealers into San Clemente and doing a mixture of dinners and product information and demos. Right now, of course, that’s being limited in person with social distancing but it’s allowed us to really focus on bringing these brands together,” he says.

Coming out of the CEDIA Expo Virtual, Sonance will be conducting an educational session called “Designed to Disappear” that been updated and will focus on how to hide technology in the home. The course has been approved by CEDIA to offer CEUs for attendees.

“Later this month we will be offering the course virtually and we are looking forward to being able to do those in person again,” concludes Cleary.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.