Where Do ProSource Dealers Come From?

So far this year, home-tech buying group ProSource has welcomed 12 new members to its roster of ‘Power Dealers’, adding $49 million in buying power to the organization. Where do these dealers come from?

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Where Do ProSource Dealers Come From?

One of ProSource's newest members is Macauley Technologies, a $6 million integration company based in Austin, Texas, under the new ownership of Bryan Arnold (left) and Cliff Clarke.

So far this year, the home-technology buying group ProSource has added 12 members to its roster of Power Dealers – those generating at least $4 million in revenues.

During a conference this week in San Antonio, Texas, ProSource president and CEO Dave Workman said the new group adds some $49 million in buying power to the group of 71 Power dealers. (ProSource has two other dealer tiers.)

Where Do These Companies Come From?

Some are members of Bravas, a tightknit group of integrators who share business processes with each other. As a group, the dealers decided to standardize on a single industry buying group … and they picked ProSource.

“Bravas dealers decided as a group to standardize on a single industry buying group … and they picked ProSource.”

A couple of dealers in San Antonio said they moved to ProSource from other buying groups. At least one other, a member of a different group, attended the meeting as a guest to determine if his company should make the switch.

There was Spectrum Technology Integrators in Deerfield Beach, Fla., an IT-centric integrator who joined ProSource “mostly for Sony,” says company owner Jason Roberts.

Sony this year (and most years) won ProSource awards for TV vendor of the year, projector vendor of the year, and overall vendor of the year.

ProSource dealers raised $70,000 for the Make A Wish Foundation during a silent auction at their spring event. Marc Fisher of Origin Acoustics acted as auctioneer. 

Along with LG and Samsung, Sony products are available to ProSource dealers as if they were the size of some of the biggest retail stores. ProSource is part of AVB/Brandsource, a group with some $17 billion in buying power.

Another new ProSource Power dealer is Macauley Technologies, a $6 million integrator in Austin, Texas. The company was purchased recently by industry veterans, including Cliff Clarke,  formerly with the rep firm Charles Lucas Sales company.

He tells CE Pro that after the new owners reorganized the existing business, the first task was to join a buying group.

It’s crazy not to take advantage of the purchasing power, he says.

About the Author

Julie Jacobson
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Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson

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