When it comes to expanding marketing efforts, video is a natural next step for integrators and others in the custom industry. Toward that end, CATalyzing Communications, a provider of full-service, customized brand and marketing services for integrators, manufacturers, buying groups and magazines, has announced VideoMojo, a new video service made to address exponentially growing needs of CI dealers and suppliers.
The platform, which can be seen at CEDIA Expo 2023 in Denver Sept. 7-9, is the brainchild of industry veterans Cat Toomey, CEO of CATalyzing Communications; Franklin Karp, founder of Franklin Karp & Co & a 2022 CE Pro Masters inductee; and John Frattasi, principal of Gusto Media and New York City-based video producer.
VideoMojo merges all the power of high-impact, dynamic video and clear storytelling with the ease and economy of videos that are produced without onsite shoots, according to Toomey.
The service enables integrators to now get their own personalized, beautiful, high-quality videos quickly while sharing their specific company brand and services with design-build partners and customers across every digital platform, she notes.
Serving dealers nationwide, VideoMojo leverages an extensive technology-focused library of premium video footage across key categories and brands including lighting, shading, smart home and more, that can be personalized as requested.
By bringing this collection of footage together with other exciting video graphics, music, vendors footage and dealers’ own information, the video platform puts impactful visuals and experiences within the reach of all technology companies.
“Branding is all about sharing your unique brand voice and story through the most visual, impactful method available,” as Toomey explains the concept behind the launch.
Input from Integrators, Vendors Contribute to VideoMojo Release
The solution is the result of personal conversations with dealers and manufacturers over years, she notes. Backed by a staff of expert creative types, the team is excited and ready to assist the tech community with the new video platform.
“Effective branding requires quality and authenticity,” says Toomey. “Integrators are craving, and deserve, personalized, thoughtful, well-crafted video that reflects who they are in their local market and that sets them apart from competitors.
“Most dealers understand the importance of video, which connects with consumers in a way no other method can, but too often are forced by time and cost to settle or forsake their individual personality or give up on telling their incredible story. We’re on a mission to make the highest-quality video product more accessible to our entire industry, and VideoMojo delivers exactly that,” she adds.
VideoMojo offers three production level packages, and the team handles every aspect start to finish. Depending upon package, content can be delivered in full and shorter length versions, in a variety of formats, and optimized for use on all digital platforms.
One package includes a subscription-based approach for dealers seeking to have ongoing short, branded videos on a regular basis for e-newsletters, social media, blogs, showrooms and digital ads.
“Integrators can now have bespoke rather than off the shelf videos at a price that makes sense,” says Karp.
“This team is comprised of some of the most consultative, hands-on industry resources, who aligned to make videos match the spirit of custom installation. In my experience, integrators and manufacturers seek compelling content but lack the time and resources to produce their own professional videos that reflect what they do. This is what prompted us to combine forces and bring our community a more potent, accessible alternative.”
The service also can provide on-location photography and video production services for technology companies. VideoMojo is available to industry manufacturers and buying groups who may want to contribute to their video library or add to their own assets for their Integrators’ use – contact [email protected].
VideoMojo services are available now and can be seen at CEDIA Expo 2023 and online at www.video-mojo.com, according to the co-founders.
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