Parasol Introduces Parasol+Program for Dealers

The new Parasol+ dealer program provides integrators a choice of services that include marketing and operational efficiencies.


Parasol has announced its Parasol+ program aimed at helping its dealers grow. The company explains the newly announced dealer support program is the result of dealers asking for more Do It For Me (DIFM) services in recent months as installation workloads increase and excess time to implement new initiatives is scarce.

“We’re excited to offer our dealers turnkey marketing, sales, billing and back office development solutions,” says Ted Bremekamp, co-founder, director of operations, Parasol.

“We want to send a clear message to our dealers that we hear you loud and clear.”

Parasol+Program Dealer Features

According to the company, Parasol dealers can now choose from a menu of commonly requested services, provided by a carefully curated group of industry experts that include: 

Marketing: Through its exclusive relationship with MC Group, Parasol boasts that it is taking the guesswork out of building out a killer RMR marketing engine. Dealers can subscribe to MC Group’s lineup of consulting, marketing collateral and ongoing accountability check-ins aimed at taking them from ‘0 to profitable’ in as little as 90 days.

Business Process Improvement: Parasol is partnering with IntegrateU to enable dealers to sign up for an onsite or virtual visit by experts aimed at developing a plan to improve business performance to drive their RMR generation efforts. All offerings include weekly or monthly check-ins ensuring plans don’t sit on the shelf and collect dust. 

“We were struggling to find the time to implement our Parasol program in-house,” comments Jeff Harris, CEO of Hive in Tampa, Fla.

“Thanks to Parasol+, we’re now building out our subscription portal with a solid implementation plan in place thanks to IntegrateU.”

Parasol adds that its new dealer support program is completely a la carte and voluntary with new and existing dealers welcome to bring their own solutions to the table. To learn more about the program click here.

About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.