Just as predicted, Sony is coming out as an OLED believer at CES 2017.
The three TV models in Sony's new BRAVIA OLED A1E series “offer a totally new entertainment experience,” according to the electronics giant. The TVs are driven by OLED display and proprietary 4K HDR Processor X1 Extreme technologies.
The OLED TVs also include Sony's Acoustic Surface Sound system and its latest industrial design, enabling integrators to install the TVs in a variety of home environments.
“Sony continues to make consumer choice a priority, especially for those seeking the very best viewing experience, and we are proud to introduce our new XBR-A1E BRAVIA OLED series,” says Mike Fasulo, president and COO of Sony Electronics. “Sony delivers incredible innovation and excitement to customers with all of our premium 4K HDR TVs through a powerful mix of technology and our exclusive image processing.”
Sony specifically emphasizes the innovation of its Acoustic Surface technology, saying it's “the first of its kind.” Sony explains the technology takes advantage of the OLED's backlight-less design that enables the screen to “resonate with rich sound [that] emanates directly from the screen itself.”
The OLED TVs utilize 8 million self-illuminating pixels that enable the TVs to produce deep black levels and wide viewing angles. The TVs also include the Android TV platform with built-in Chromecast, and the products also support the Dolby Vision HDR format.
Sony says the A1E Series products will be available during the spring of 2017, in a choice of 55-, 65- and 77-inch screen sizes.
Sony Updates LED TVs
In addition to its BRAVIA OLED A1E televisions, Sony has also announced its X930E/X940E Series at CES.
The X930/X940E are the latest generation Sony LED TVs, incorporating Sony's latest LED backlighting technologies, Slim Backlight Drive+ and X1 Extreme processor.
Sony's Slim Backlight Drive+ technology is an evolution of its Slim Backlight Drive that employs a grid-array backlighting system in a slim form factor. The TVs feature Sony's quad-edge LED structure and X-tended Dynamic Range PRO local dimming and boosting technologies to produce “10 times the XDR contrast of conventional LED TVs,” according to the company.
Sony says the addition of its new X1 Extreme processor improves image quality to near HDR levels, and the TVs' object-based HDR remaster technology detects, analyzes and optimizes objects within the picture to adjust the overall contrast of content for “a more natural and realistic picture.”
Like the BRAVIA OLED 4K HDR TVs, the X930E/X940E TVs also include the Android TV platform, and they also support the Dolby Vision HDR format.
The X930E series will be available in a choice of 55- and 65-inch screen sizes, and the X940E series offers a 75-inch screen size.
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