SnapAV and KEF Team to Form Distribution Partnership

SnapAV and KEF have entered into a partnership where KEF products will be available at SnapAV physical locations and through its website.


SnapAV and KEF have announced a national distribution partnership.

This partnership provides dealers with one of the consumer audio market’s more unique product lines, and pairs it with the support and logistics of SnapAV. KEF products will be available at SnapAV distribution locations on October 22nd and via the SnapAV website later in Q4. 

“When creating truly custom audio solutions, having options is paramount. To do this, dealers need the best brands to provide an impactful user experience,” says Mike Jordan, vice president of audio for SnapAV.

“With the addition of KEF, we’re giving dealers an unmatched experience by providing a one-stop-shop for every audio need as we become the place where pros buy audio.” 

David Kroll, vice president of KEF America, points out the new partnership provides integrators increased access to his company’s diverse line of products to help them grow their revenues.

“The most successful dealers understand that top-down-selling is the best way to grow revenue while exceeding their client’s expectations, which in turn generates referral and repeat business,” says Kroll.

“Knowing that KEF’s award-winning products will be backed by SnapAV’s unwavering commitment to excellence of service and support means that dealers will have the confidence to sell higher-end goods into their clients’ projects,” he adds.

SnapAV and KEF Alliance Benefits Both Companies

KEF is a respected product line through unique technologies that include its patented technology, Uni-Q driver array, which is now in its 16th generation. KEF explains that its Uni-Q driver array disperses sound widely and evenly over a large area. According to the company, the result is that its speakers can fill a room with sound with just a single pair of speakers.

“This partnership accelerates our vision by aligning KEF’s superior product line with SnapAV’s dedication to dealer success, driven by award-winning service, support, and logistics. Dealers will certainly gain an advantage from having the high-performance sound of KEF with the stellar service of SnapAV, two of the best in the industry,” adds Kroll. 

Looking ahead, Jordan anticipates the partnership to aid both companies long-term growth plans.

“We’re excited that KEF and SnapAV will be working together toward dealer success. To be a market leader, you need to align with the industry’s best and push even further as the custom install space continues to grow. With KEF, we’ve done just that,” states Jordan.

Related: SnapAV RT 3100 Router

About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.