Consumer Tech Spending Expected to Rebound in 2025

Circana research suggests that U.S. consumer tech spending will increase 1.8% in 2025 due to demand for AI-enhanced PCs and large TVs.

Jan 17, 2025

Parks Associates Launches Strategic Consulting Unit

Research firm Parks Associates wants to leverage its in-depth research, data and analytics to directly advise consumer tech manufacturers.

Dec 18, 2024

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market.

Dec 10, 2024

Consumers are Tired of Searching Streaming Platforms for Things to Watch

A new TiVo report of U.K. consumers finds that viewers are growing increasingly frustrated at the difficulty of finding streaming content.

Nov 06, 2024

Consumer TV Preferences Continue Trending Towards the Extra-Large Thanks to Lowering Costs

Circana research also finds that consumers are replacing their older TVs a lot more frequently now as prices on newer models continue to drop.

Nov 05, 2024