Consumer Tech Spending Expected to Rebound in 2025
Circana research suggests that U.S. consumer tech spending will increase 1.8% in 2025 due to demand for AI-enhanced PCs and large TVs.
Jan 17, 2025
Parks Associates Launches Strategic Consulting Unit
Research firm Parks Associates wants to leverage its in-depth research, data and analytics to directly advise consumer tech manufacturers.
Dec 18, 2024
Samsung Leads in U.S. Smart TV Ownership
Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market.
Dec 10, 2024
Consumers are Tired of Searching Streaming Platforms for Things to Watch
A new TiVo report of U.K. consumers finds that viewers are growing increasingly frustrated at the difficulty of finding streaming content.
Nov 06, 2024
Consumer TV Preferences Continue Trending Towards the Extra-Large Thanks to Lowering Costs
Circana research also finds that consumers are replacing their older TVs a lot more frequently now as prices on newer models continue to drop.