Your clients are 100% going to invest in landscape lighting so the question is, are they going to get it from you? If you aren’t in this space already or are looking for a new lighting vendor, it’s important to be on the lookout for these key values:
- Industry Expertise — Be sure to partner with a lighting vendor that is knowledgeable of the industry and not just of the product they are trying to sell you. There are other factors to consider for a lighting project such as best practices for design and installation. When you have a company that is knowledgeable in all areas, it will be helpful especially if you are just breaking into this industry.
- Extensive Portfolio of Products — Not one manufacturer does it all, but there are vendors out there that can offer you many options. Educate yourself on the brands that offer niche products that will set you apart. Aligning yourself with a vendor that offers multiple brand solutions will aid you in providing a complete custom solution.
- Forefront of Technology — Your clients demand the best for their investment. Plan for your future by designing with products that provide flexibility for future technology, onsite adjustments, and in the field serviceability.
There are many resources available to custom integrators to help get you started or to scale your business, so don’t leave money on the table.
Ryan Jaso is the founder of Lighting BOSS.
