In today’s culture of social media, the proper handling of one’s online presence can be the difference between widespread notoriety or unending obscurity. For Ring, the company has certainly achieved the former, commanding massive praise for its social media presence from the integration community in this year’s Quest for Quality awards.
Considering we’re talking a company and not some influencer personality, that’s a big deal.
“Every time I see a video clip from a Ring doorbell on social media, I know it is building awareness for home security and my business,” notes one integrator.
“One of our main purposes on social media has been to build authentic connections and relationships directly with our customers in our online community,” Ring notes in a statement following the awards. “We focus on making great bespoke content that’s perfect for the platform our customer is on, to not only provide entertainment and fun engaging stories, but to educate in organic ways Ring’s strong customer use-cases.
“We’ve seen incredible positive feedback over the years to real-life stories, such as funny moments with family, neighborly moments, animal interactions, and with kind strangers in the community and moments where Ring helped a family stay connected or safe. Every story or piece of content we post is meant to engage, educate and inspire.”
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Integrators also heaped praise for the company’s performance in generating business leads.
“In many proposals, the Ring video doorbell is the first solution I present to clients. It proverbially helps ‘open the door’ for a full smart home solution sale,” says one integrator.
“At Ring, we haven’t stopped building on our commitment to deliver more convenience and peace of mind by pushing the boundaries of innovation and changing the ways customers see home security,” adds Ring.
“Part of that is ensuring we are working with our partners in the field and help bring them the tools needed to deliver real impact to their customers through our mission to make neighborhoods safer. With 50 devices across 5 core categories sold around the world, our partners have helped make the doorbell be more than just a button outside of your house.”
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