Have You Tapped into the Security Channel Yet?

The security space is growing rapidly and it presents a fantastic opportunity for CE Pros to tap into significant streams of recurring monthly revenue (RMR). Security dealers have perfected the RMR realm and built incredibly strong, financially sound organizations on RMR foundations.

The Worldwide Semi-Annual Security Spending Guide produced by International Data Corporation (IDC), released last fall, forecasts that worldwide revenues for security-related hardware, software, and services will grow from $73.7 billion in 2016 to $101.6 billion in 2020. There is no doubt that the security market is experiencing tremendous growth. As more and more solutions are tied together and consumers continue to demand convenience and control from the palm of their hand, this makes it the perfect time for you to add security to your overall offering and the Electronic Security Association is here to help.

ESA is the largest trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. If you are not a member of ESA and you have already started to offer security products and solutions, or if you are just getting started, or trying to figure out where to start, join ESA right away and take advantage of our network that provides best practices and insight you can’t get anywhere else.

ESA’s mission is to build a community that provides resources, advocacy, connections and education for professionals within the electronic security and life safety industry. Here is what you can expect when you join ESA:

• Resource: ESA provides invaluable member benefits, programs, research and savings. Members gain access to valuable resources such as our Employee Recruitment & Retention Toolkit, Product Selection Guide, Security America RRG—that provides industry specific general liability and errors & omissions insurance, and a ton of reference materials included in our resource libraries that only members can access. 
• Advocate: ESA effectively advocates and communicates on behalf of our members before Congress, federal regulatory agencies, state legislatures, state regulatory agencies and code and standard development organizations. As an industry watchdog, ESA ensures members are fully informed on legislation that could positively or negatively impact your business.
• Connect: ESA creates frequent and invaluable industry connections online and in-person. We often hear from members that the most important benefit they derive from their membership is the network of peers from around the country that they can immediately tap into. The networking that happens at ESA events transforms businesses and sets our members apart from their competition. We have also formed professional groups with areas of specific focus like our Young Security Professionals (YSPs) and Executive Management Professionals (EMPs) that enable enhanced best practice sharing among members. In 2016, we launched the inaugural class of our Mentorship Program that was highly successful.
• Educate: ESA delivers comprehensive industry training and certifications through our National Training School (NTS) courses that are available both online and in classroom throughout the country. In addition, we provide free education via webinars to members and we deliver unrivaled education at events like the ESA Leadership Summit, ESX and the Rising Leaders Forum. In addition, ESA successfully promotes the professionalism and expertise of our members to consumers, public safety officials and regulatory agencies through a professionally managed public relations campaign. On average we send over 7,000 leads to members annually. 

We make it easy for members to recoup their dues just by using one or two of the benefits mentioned above.  ESA is your one stop shop for understanding and leveraging the security market and RMR!

To learn more, contact ESA at (888) 447-1689 or visit our website at www.ESAweb.org.