Designing control and automation solutions that support both residential and commercial markets has been a URC priority for years. When creating our Total Control system including Accelerator, our flexible operating system, we built a platform delivering ease-of-installation, unique customization and powerful scalability.
By adding numerous two-way modules designed for the commercial market such as video conferencing, room scheduling, video matrix, DSPs, DMX, HVAC and access, Total Control has helped fuel the success of our dealers across both market segments.
URC helps its dealers create valuable commercial installations such as bars, restaurants, gyms, auto dealerships and small offices including medical offices. Many of these projects are highly profitable. This success allows dealers to expand their commercial business to larger projects such as schools, MDUs, hospitals, government offices and stadiums.
To help drive this growth, URC recently launched the HDA (high-definition audio) line of amplifiers with both markets in mind. Features like ducking/paging, mic inputs, parametric EQ and a 70V option make HDA an excellent choice to enable superior commercial installations.
This growth has spurred evolution in UI. URC touchscreens, like our TKP-9600, are easily integrated, intuitively designed and easily customized commercial deployments. With plans for a new voice activated touchscreen launching, we see opportunity to expand our offering of elevated UI experiences.
The Future of Digital Lighting & Control
As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Register Now!ÂWith accelerated growth anticipated following the pandemic, URC’s strategy in the commercial market is based on working with our dealers and understanding the needs of the commercial customer by:
- Delivering consistency and repeatability across multiple locations
- Programming branding and customization with an eye toward guest engagement
- Enabling easy integration of existing or new systems and devices
- Conserving resources by controlling climate, lighting and security
- Automating simple tasks driving staff efficiency
- Supporting safety and wellness initiatives
Visit urc-automation.com to learn more about our solutions.
Chang K. Park is the founder of URC and a recipient of CEDIA’s Lifetime Achievement Award
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