Roku Rolls out “Ok, Roku does that.” Marketing Campaign

Roku, Inc., unveiled its “Ok, Roku does that.” TV streaming leadership campaign that builds on the momentum of the company’s new product launches entering the holiday season.

The “Ok, Roku does that” campaign is designed to highlight one of the entertainment market’s most popular streaming platforms for its ease of use and simplicity that it offers TV lovers in a broad advertising campaign across TV streaming, traditional pay TV, out-of-home and social media marketing in the U.S. and abroad.

“At Roku, it’s simple: we love TV. We have believed since our founding in 2002 that all TV will be streamed, and we have been leaders in the space ever since,” says Mustafa Ozgen, GM of Account Acquisition at Roku.

“Our campaign, ‘Ok, Roku does that.’ is based on our drive to make TV streaming easy, accessible, and affordable. As both Roku and TV streaming have grown, we have added more content like news and sports, we’ve launched new products like Roku Streambar models and worked with TV brand partners to launch Roku TV models, and we’ve built new features like private listening and the lost remote finder. All of this together creates a great TV experience. We make it easy, and that’s why we’re proud to be number one.”

According to Roku, the hero of the campaign is a 60 second creative look back in time. Over the course of history, seemingly simple innovations have transformed the world and how people navigate it. The launch commercial moves through a short history of transformative innovations; culminating in the decade of streaming. Sometimes the best ideas are often the simplest. Like streaming made easy — this was the inspiration behind “Ok, Roku does that.”

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