HP Inc., announced a new HP Amplify program for partners, HP Amplify AI. HP Amplify AI is a customizable program designed to boost partner capabilities in achieving positive AI outcomes offering AI guidance, tools, resources, training, and certification. Other enhancements unveiled today include new AI-powered tools, availability of refreshed HP Future Ready AI MasterClass content in multiple languages, and global expansion of the HP Business Partner Program.
“HP is at the forefront of the future of work, delivering trusted experiences that empower growth and focus on meaningful tasks. As AI transforms industries, we are committed to supporting our partners with AI knowledge, certification, and tools,” says Kobi Elbaz, SVP and general manager, global channel, sales innovation and operations at HP. “Collaboration with our partners fuels growth and enhances capabilities, leading to more meaningful customer experiences and outcomes.”
The company points out that worldwide AI spending expected to reach 632 billion by 2028, partners are exploring opportunities to drive AI adoption both within their own businesses and to help their customers increase productivity by focusing on high-value work.
To support partners in their increasingly AI-centric advisory role to customers, HP is launching HP Amplify AI, a persona-based program that is tailored to enhance partners’ capabilities and drive AI outcomes. Launching on November 1, 2024, this new program will include HP Amplify AI HUB, a centralized resource for AI training, certification, and tools, offering role-based opportunities to help partners sell AI devices and solutions more effectively.
The company boasts that on top of a comprehensive suite of assets, eligible partners can benefit from coaching and practical use cases that illustrate how AI PCs can improve productivity and drive positive outcomes for customers. Partners can gain certification opportunities and recognition for HP AI proficiency and AI-powered sales tools to track their progress. By developing the necessary AI credentials, partners can support customers on their AI journey and future-proof their businesses with AI-powered products and solutions. The initial rollout of HP Amplify AI will begin worldwide on November 1, 2024.
HP emphasizes that by creating better outcomes and experiences starts with driving operational productivity. This quarter, HP is rolling out an AI Chatbot to answer queries and guide partners through the HP Partner Portal, making it easier to find information quickly. In addition, HP is improving collaboration with faster pricing turnaround times using the AI-powered Configured Price Quote (CPQ) platform, available in 108 countries.