Hisense, provider of high-performance televisions and appliances, has unveiled a new buy and try offering for customers to experience its products first-hand for 100 days.
The “No Regrets” offer comes following a recent survey of 2,000 Americans commissioned by the brand that found that 80% of consumers want the ability to try a television at home before committing to a purchase. Responding to this information, the company is now offering consumers 100 days to buy and try a U800GR, U8G, U7G, or U6G ULED Series TV as well as the L9G TriChroma Laser TV.
“Home entertainment has grown rapidly over the last few years, with many upgrading to larger TVs and the latest technology,” says David Gold, President of Hisense USA.
“For many, television has become a gathering place for family and friends or a way to unwind after a long day. With a growing focus on screen size, picture quality, and smart capabilities, it makes sense to offer people the chance to experience our quality first-hand and feel confident in a purchase that is a central element of many homes. We know Hisense will live up to those expectations.”
No Regrets Research Provides Lots of Consumer Information
According to Hisense’s polling, the top priorities for consumers purchasing a TV are screen size (67%), Smart TV capabilities (65%), and picture quality (61%).
Hisense emphasizes that it aims to live up to expectations when it comes to high quality, performance and features by ensuring customers have no regrets when purchasing new TVs. Hisense explains that its 8K and 4K ULED technologies, along with Quantum Dots brings high levels of image quality to TVs. Upgrades the company has introduced span from Dolby Vision IQ, IMAX enhanced and Filmmaker Mode, to ultra-high speed HDMI, improved contrast ratios, and TVs reaching up to 1,500 nit peak brightness level ratings.
In addition to those With smart home capabilities like Google Assistant and Alexa, as well as screen sizes spanning 55 to 120-inches, Hisense TVs offer an array of these top-priority features.
Other bits of information the company discovered through its no regrets research includes that over half (52%) of survey respondents who made a tech purchase in the last year ended up returning one or more items. Hisense continues by pointing out that 85% reported being disappointed by a tech purchase made in the last year, which can primarily be attributed to an item that was overpriced or fell short in quality.
“If I can test drive a car, sleep on a mattress for a month, and secretly wear underwear for weeks before returning it to the store, why shouldn’t people be able to watch their favorite movies and shows starring yours truly on a new Hisense ULED TV for 100 days?” comments actor and Hisense brand ambassador Joel McHale.
“If for some insane reason you don’t love Hisense, you can return it for a full refund. We all have purchases we regret, but Hisense will not be one of them.”
Hisense adds that most consumers say that a high price point (64%) and/or well-known brand name (65%) typically equate to a higher quality product. Many (64%) also admit to judging a book by it’s cover, agreeing that the way a product’s packaging looks influences their purchase.
However the company continues, poor experiences prove those preconceived notions to be untrue, and a quality, hands-on experience trumps all. In fact, 76% of consumers reported disappointment with a purchase they assumed would be the best due to high price, and 71% due to the assumption that the product would be the best due to a brand name.
In fact, Hisense concludes, a large majority (78%) have been pleasantly surprised at the high quality from a lesser known brand.
Hisense’s Hisense’s 100 Day No Regrets Guarantee offer runs from September 9 through October 31, 2021.
