Dish to Market and Sell ADT Smart Security Products
ADT Inc. and DISH Network Corporation, have announced a partnership whereby DISH will begin marketing, sales and installation services for ADT smart home security products.
DISH is a connectivity company with more than 20 million subscribers across its pay-TV and wireless brands. DISH customers will receive access to ADT products and services sold and installed by DISH’s nationwide network of smart home professionals. OnTech Smart Services, a subsidiary of DISH, will also serve as an installation provider for ADT security products and services.
“Our partnership with DISH significantly extends ADT’s reach to bring more innovative smart home security solutions to millions of existing and potential subscribers,” states Jim DeVries, president and chief executive officer of ADT.
“This complementary agreement with an industry leader represents yet another channel to further expand ADT’s subscriber base.”
Brian Neylon, EVP and group president of DISH TV, points out that due to the pandemic, Americans are spending more time at home and investing into their homes.
“Americans are spending more time at home this year than ever before, with entertainment, access to information and the safety of their families at the forefront of their minds,” adds Neylon.
“We are always looking for ways to add value for our customers, so ADT’s home security products and services are the perfect pairing to our current smart home and entertainment technology offerings from DISH and OnTech.”
This partnership with DISH continues ADT’s improved growth trajectory, following Google’s September 2020 $450 million equity investment in ADT. The companies also note the electronics market’s strong residential demand trends during the second half of 2020 and into early 2021.
