In an effort to provide customers the best experience possible, Austere and Harman, are partnering to provide a seamless home audio solutions by pairing Austere home theater cables with Harman’s audio products.
According too Austere, the performance of any component is amplified or limited by the cable connecting sources to audio hardware.
“Being partners with Harman to provide home theater accessories to their audio solutions for home theater is an exceptional validation for Austere. Like Austere, Harman and its brands are committed to both exceptional performance and style,” states Deena Ghazarian, founder & CEO, Austere.
“While we are deploying initially with JBL products, and joint retailers, our partnership will take us far beyond.”
Austere products are available now on JBL.com, which enables JBL customers to select the Austere cable perfectly matched with JBL soundbars and subwoofers to ensure optimal performance. This suggested pairing takes the guesswork out of finding the correct complementary cables that are optimal for JBL home theater audio.
Austere products will also be offered as the preferred cable solutions for its soundbars and subwoofers as featured accessories in discerning retail partners. Placing the selected Austere cables next to JBL audio products allows customers to immediately choose the ideal cable complement to JBL audio products and eliminates the guesswork and disappointment customers may have choosing other cables.
“JBL and Harman are committed to ensuring our customers have an exceptional home theater audio experience, which is why this strategic partnership makes sense and why we selected Austere. The combination of our home theater products creates flawless audio solutions that exceed expectations. They are the obvious choice for our products and our customers,” adds Daniel Lee, VP & GM Consumer Audio North America at JBL, Harman International Corp.