ICE Cable Systems has announced the addition of Amberly Rhyne as its new East Coast regional sales representative. With over six years of experience in Commercial ProAV sales, the cable manufacturer says that Amberly Rhyne brings her years of commercial experience to the CEDIA market and the company asserts her addition strengthens ICE’s customer-centric ethos for the Eastern U.S.
In her previous role as a regional sales manager for Herman ProAV (acquired in 2020 by ADI), Rhyne managed over 50 accounts across five states, generating $7 million in annual sales and consistently surpassing her sales targets. ICE Cable Systems states that Amberly Rhyne is Known for her innovative approaches to client engagement, and showing her capabilities, she expanded her territory by 43% in 2020 and secured $1 million in new revenue in 2021, all while maintaining a strong, customer-centric approach.
“We are thrilled to welcome Amberly to our team,” adds Josh Lopez, VP of sales for ICE. “Amberly brings relevant experience and much-needed energy back to our already strong presence in the Eastern USA. We look forward to Amberly creating deeper relationships with our customers and meaningful solutions for dealers.”
