The 2nd Annual TOLA Expo 2022 will take place May 4-5, 2022 (with education happening May 3), at the World Trade Center in Dallas, Texas. In the South-Central sales territory, TOLA is a common abbreviation for the Texas, Oklahoma, Louisiana and Arkansas region.
Dealers, integrators and distributors from all four states are invited to attend the TOLA Expo, hosted and prepared by James Copple of Bell & McCoy; Dale Pugh of Elite 3 Pro; Cliff Clarke of The Lucas Sales Group; and David Thomas of Rio Grande Reps, and their staffs.
Unlike most regional event shows with 10×10 tabletop exhibits in one ballroom, the Dallas World Trade Center offers actual showrooms, corridors, and open environments to showcase the latest custom integration products and technologies. The cooperative sales representative Expo brings in the CI industry’s best brands, press, training and integration dealer and installer attendees – at a local level, the show producers note.
The event will host live home theater and audio demonstration rooms, lighting, control brands, outdoor AV, and educational and product training sessions. Attendees can stroll at their leisure throughout the exhibits without cramped aisles and overcrowded exhibitor booths.
“The 2021 show was a big success, and we anticipate to greatly exceed in exhibitors and attendees at the 2nd annual event,” says Pugh, president of Elite 3 Pro. “Other tech summits in this region will not occur in 2022, so we’ve created an even grander event to fill the marketplace void and support our dealers and brand partners.”
Over 40 educational courses will be offered, including CEDIA and CEU accredited classes. Fifty top brands and distribution firms will exhibit, including AudioControl, Coastal Source, Crestron, Epson, Samsung, Josh.ai, Kaleidescape, Lutron, MetraAV, Origin Acoustics, Screen Innovations, Sonance, URC, and many more. More than 400 CI dealers and integrators are expected to attend. To see the full list of exhibitors and how to register, go to www.tolaexpo.com.
“Our dealers appreciate the ability to take their staff to the Expo for training and new product demonstrations,” says Clarke, managing partner of The Lucas Sales Group. “It’s local, affordable, and quickly becoming the significant CI show for the TOLA market.”
The TOLA Expo will be held at the World Trade Center in Dallas, Texas on Wednesday, May 4, 2022, 9-5 p.m., and Thursday, May 5, 2022, 9-3 p.m. Educational Sessions and Training will be on Tuesday, May 3. Registration is free.