Synapse Sales and Marketing has joined the Manufacturers Rep Alliance between Momentum Group and Rio Grande Reps.
The partnership between all three companies allows for the centralization of all operations, design/engineering, marketing, support and administration services for 14 states. The centralization of these services creates efficiencies for each of the dedicated market’s sales teams, which strengthens the relationships with their dealers and adds more value to their manufacturing partners. Together, these three firms cover 41% of the geographical territory of the continental United States.
“We’ve had a great relationship with the Synapse team for years. We have very similar line cards and business philosophies, so when we evaluated the opportunity, it just made perfect sense for us to figure out a way to work together.” comments Trent Mulligan, president of Momentum Group.
Rik Patrick, principle at Synapse Sales & Marketing, points out, “the fact that all companies now share the same back-end services means the sales teams are freed up to go out and do what they do best, which is sell and support its lines at a high level.”
Momentum Group and Rio Grande Reps have a combined history of over 80 years in the AV (now residential technology) channel.