The PowerHouse Alliance, a national consortium of wholesale distributors delivering AV products for custom installers in both the residential and commercial markets, has announced significant growth with the opening of new locations for PowerHouse Alliance members KOA, Alarmax, Davis Distribution, 21st Century, and Pioneer in 2024.
Additionally, the Powerhouse Alliance has welcomed Gary Usher as its new vice president of marketing & events, further bolstering its commitment to dealer support and industry leadership.
The new locations for Davis Distribution, 21st Century, and Pioneer are strategically positioned to meet increasing dealer demand and provide timely access to top-tier products and support.
“Expanding our member locations is a testament to the PowerHouse Alliance’s commitment to being a trusted partner for dealers nationwide,” says Dennis Holzer, executive director of PowerHouse Alliance. “These new locations will enable us to offer enhanced support and greater territory convenience to our dealers, empowering them to thrive in a competitive market.”
PowerHouse Alliance adds Gary Usher as VP of Marketing & Events
In a strategic move to enhance its leadership team, PowerHouse Alliance has named Gary Usher as the new Vice President of Marketing & Events. Based in Los Angeles, Gary brings a wealth of experience and a passionate, customer-focused approach to his new role.
“Having worked with PowerHouse during my years at Volutone, I am excited to join the team and further our mission,” notes Gary Usher. “I am dedicated to increasing awareness among our dealers and integrators about the diverse range of independent choices, conveniences and advanced technologies we offer. I look forward to enhancing dealer engagement through dynamic events and comprehensive training initiatives.”
Usher will play a pivotal role in optimizing the national presence of PowerHouse Alliance through a series of regional and coast-to-coast events, trainings, and webinars. His efforts will focus on engaging integrators and promoting the industry’s top brands carried by PowerHouse members.
“We are thrilled to welcome Gary Usher to the PowerHouse Alliance team as our new Vice President of Marketing & Events,” adds Holzer. “Gary’s extensive industry experience, coupled with his innovative and customer-centric approach, will be invaluable as we continue to expand our reach and enhance our support for dealers. His vision and leadership will drive our marketing initiatives and create impactful events that connect our dealers with the cutting-edge products and technologies they need to succeed.”
