The National Kitchen & Bath Association (NKBA) has announced three significant leadership appointments as part of its strategic vision to foster innovation, expand globally, and elevate KBIS, the industry’s premier trade show.
Geraldine Morrison, a seasoned business leader and industry expert, has been appointed chief partnerships officer, domestic & global brands.
In 2024, Deb Webb assumed the role of executive vice president, operations and KBIS, overseeing the management and execution of KBIS and all NKBA domestic and global events, including the strategic partnership with KBIS co-location partner, the National Association of Home Builders (NAHB) with the International Builders Show (IBS) for Design and Construction Week. Prior to joining NKBA, Web was SVP of event operations with Emerald, NKBA’s KBIS show management partner.
Heather Shannon joined NKBA as the senior director of marketing. In 2024 she was promoted to senior vice president of strategic growth to help support the organization’s focus on international relations. The addition of Morrison to the leadership team, focusing on global integration and business growth allows Shannon to fully concentrate her efforts as the senior vice president, marketing & communications.
“These appointments reflect our unwavering commitment to excellence and growth,” says Bill Darcy, global president & CEO of NKBA. “This is a pivotal moment for NKBA. Our industry is evolving rapidly, and with this team, we are well-positioned to drive success for our members, partners, and the broader residential design community. I am excited for what lies ahead as we build on our legacy while looking toward the future.