Meyer Sound Announces Meyer Sound Europe
Meyer Sound has announced a strategic realignment of all top-level sales management responsibilities outside of the Americas in part to form Meyer Sound Europe.
Meyer Sound Germany has been renamed Meyer Sound Europe and, under the leadership of managing director Wolfgang Leute, he will assume direct responsibility for sales and support activities throughout Europe, as well as across the Middle East and Africa. Concurrently, director of international sales Scott Gledhill will focus exclusively on continuing Meyer Sound’s strong sales momentum in the Asia Pacific region.
“During the pandemic we learned the importance of timely, direct and personal communication with our distributors, dealers and customers,” says Meyer Sound senior vice president John McMahon.
“Zoom and similar technologies changed the way we communicated, but time zone differentials remained a hinderance. This regional realignment will make sales communications more immediate and direct, cutting response times, improving efficiency and building personal relationships.”
Meyer Sound Germany has been renamed Meyer Sound Europe (MSE) and, effective April 1, manages all company sales in Europe, extending to the Commonwealth of Independent States, as well as the Middle East and Africa. MSE will continue as the exclusive distributor for Germany and most of Scandinavia, and elsewhere it will work directly with the company’s existing network of national distributors. MSE will maintain a broad product inventory at its Montabaur headquarters while also offering product servicing, parts, technical support and design services.
“Asia is emerging from the pandemic relatively unscathed, and market demand for Meyer Sound solutions — our installed systems in particular — has never been higher,” notes McMahon. “We need somebody with Scott’s abilities to manage this surging growth vector.”
“We’re seeing a changed global marketplace as we emerge from the pandemic …”
“Not surprisingly, installed solution sales have overtaken those for portable applications, and we expect that trend to continue. We’ve also seen more mergers and acquisitions across the industry, including among distributors, integrators and rental companies. Our new sales realignment will help us respond quickly and creatively to those changes.”
Meyer Sound sales management in the Americas is unaffected by the realignment, with North American sales directed from the Berkeley, California headquarters and Meyer Sound Mexico continuing to manage sales throughout Latin America.
