HTSA Announces 3 New Members; Names CATalyzing Communications as PR Firm

Home Technology Specialists of America (HTSA), a custom industry trade consortium of residential technology retail and custom integration specialists, has welcomed three new members to start 2022, the group announced.

The additions are Chelsea Audio Video of Beaverton, Ore.; Integrated AV of Edmond, Okla.; and Opus Audio Video Control in North Haven, Conn.

Chelsea Audio Video has been providing service and expertise to customers for decades and is lauded for their dedication to customer satisfaction. Integrated AV offers a wide range of services to their clients (and chatted with CE Pro about getting into outdoor lighting and audio on the CE Pro Podcast), including HVAC and backup generators, in addition to top-shelf home automation and AV integration. Opus AVC, established in 1990, specializes in multiroom music and video systems, home theater, lighting and shade control and security integration.

HTSA also announced the appointment of CATalyzing Communications, Inc. (CCI) as its PR and social media firm of record effective January 2022. CATalyzing has been a key marketing resource for HTSA since 2016 having contributed HTSA engagement initiatives plus exclusive HTSA dealer and vendor content for all platforms.

“We welcome our three new members who are joining at the ideal time to enjoy HTSA’s ever-evolving programs, market leading training and services, and the many new benefits we have planned for the coming year,” says Jon Robbins, executive director of HTSA.

“Leveraging our unique foundation of ideas and activities coordinated with CATalyzing Communications, our initiatives for the year are set to be even stronger and more compelling than ever. We are energized, enthusiastic and fully embracing 2022.”

HTSA ended 2021 by releasing a new Building Client Loyalty Playbook to assist dealer members’ progress and success. Created by Keith Esterly, chief learning architect, the resource was so well received, HTSA had a second production run in the same month, the group notes.

HTSA dealer members now span 40 states with 150 showrooms across the U.S. and Canada.

More HTSA News: Control4 Recognizes HTSA Members with Partner Awards