Atlantic Technology has announced the appointment of Peter Wellikoff to the newly created position of managing director. Wellikoff’s appointment was made official on July 1, 2023.
A seasoned industry veteran, Peter Wellikoff has successfully led many popular home audio brands, including the B&W Group, Electrocompaniet, KEF and Meridian.
In his new role as managing director for Atlantic Technology, Wellikoff will advise on growth strategy, direct product development, and brand-marketing initiatives to evolve the new vision for Atlantic Technology. To fulfill its mission of broadening its market appeal, the company will revitalize its corporate identity as well as its product offerings in two-channel, surround, custom integration, and personal audio, with new products to debut in 2024.