Vin Bruno Leads Vcom’s Alltec Pro, a Distributor, Retailer, Manufacturer of A/V and Home Automation

Vin Bruno, former Crestron exec and CEDIA CEO, is named president of Alltec Pro, a new Vcom division that sells commercial A/V and home automation gear to both consumers and pros.


Vin Bruno, former CEO of CEDIA and a long-time Crestron marketing exec, has been named president of Alltec Pro, a distributor and retailer of commercial-oriented audio/video, home-automation and consumer electronics products. The new business sells to professionals and consumers alike.

Alltec Pro is a new division of Vcom International Multimedia Corp. (Vcom IMC), a privately held manufacturer and distributor of A/V and electrical products targeting the commercial installation channels. Built largely through acquisitions, Vcom's house brands include:

  • HamiltonBuhl – Electronics for the education sector
  • Comprehensive Cable & Connectivity – Cables and signal processing
  • Gallery Digital Signage – Digital signage displays and software
  • Buhl Electric – Lighting and electrical products
  • AV Bluebook – Distributor of thousands of products from hundreds of vendors in audio, video, control and electrical systems
  • Alltec Screens – Video projection screens

In December 2017, Vcom closed on the acquisition of Robert Lighting & Energy (RLE), a manufacturer of commercial lighting and LED products

Vcom's original e-commerce site now rolls into, which promises to “serve everyone that is integrating and installing technology in the corporate, education, construction, hospitality, entertainment and home markets.”

Not only does the group sell Vcom's house brands, it also carries a wide variety of third-party solutions from an unusually electic group of vendors. They include:

  • Kiosks, podiums, interactive white boards
  • Most of the popular brands of video projection screens
  • Rayva complete home theater systems (up to $500,000 installed)
  • Josh Micro voice-control system ($599, available for pre-order)
  • Mass-market consumer devices including Sonos, Nest, Amazon Alexa, Ring, Google, August, Eero, Philips Hue, Schlage, Ubiquiti

Bruno is no stranger to Vcom. He worked there from 2003 to 2008 running the Comprehensive brand. He rejoined the company in June 2017 as a global business development executive, before launching the new Alltec Pro division.

The new group says it will help clients design systems with its “team of specialists and engineering professionals.” In addition, Alltec Pro plans to provide training for integrated systems and digital signage installations, as well as “unsurpassed support.”

“We work with everyone integrating and installing technology for multiple verticals including the corporate, education, construction, healthcare, government, hospitality, worship, venue, retail, finance, and home markets,” Bruno wrote to colleagues in announcing his new role. “We’re members of AVIXA, CEDIA, and CTA. Every person on our team is directed to be active within our industry associations.”

Can Alltec interest you in a $500,000 Rayva home theater (installed)?

About the Author

Julie Jacobson
Julie Jacobson:

Julie Jacobson is founding editor of CE Pro, the leading media brand for the home-technology channel. She has covered the smart-home industry since 1994, long before there was much of an Internet, let alone an Internet of things. Currently she studies, speaks, writes and rabble-rouses in the areas of home automation, security, networked A/V, wellness-related technology, biophilic design, and the business of home technology. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, and earned an MBA from the University of Texas at Austin. She is a recipient of the annual CTA TechHome Leadership Award, and a CEDIA Fellows honoree. A washed-up Ultimate Frisbee player, Julie currently resides in San Antonio, Texas and sometimes St. Paul, Minn. Follow on Twitter: @juliejacobson




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