Voice Control Raises $11M in New Funding

Smart home manufacturer raises $11 million in funds to launch its own hardware to go with its voice control system.

 •, makers of a high-end voice control smart home automation system, has completed raising $11 million in new funding.

As reported first by TechCrunch, the Denver-based company plans to use the money to design an improved voice control system, including its own hardware that will debut at CEDIA 2017 in San Diego. The company, which also has offices in Los Angeles, is headed by Alex Capecelatro, CEO, and Tim Gill, CTO. Gill is the previous founder of Quark. was founded in March 2015. The system is not only stand-alone smart home automation system, but it also interfaces with brands as Crestron, Lutron, Meridian (Media Core audio streamer) and Sonos. Users can speak through mobile devices via the app or through mic-enabled services such as Amazon Echo.

Unlike other voice control systems on the market that require a “wake word,” employs natural language processing (NLP) for complex commands to enable users to say such things as “Play the song Ride, open the shades, dim the kitchen lights, and close the garage.” The app for mobile devices allows clients to tap and swipe commands, in addition to using voice control.

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“ is not just an add-on voice component like Amazon Alexa, it is a full control system that goes toe-to-toe with all the other whole-house control systems on the market,” emphatically says Nader Dajani, head of business development at the company.

Earlier this year, the company unveiled a new pricing structure for its control system, which has a $10,000 price tag. Dealers can buy the system outright under the Ruby plan, or they can pay 25 percent down with a monthly software licensing fee for a five-year, full-service upgraded warranty plan. (Dealer pricing is in the five-figures.)

The plug-and-play control system requires no wiring and no IP addresses, according to Dajani. “There are no specific technical network requirements other than you don’t want to run it over a cheap router.” That is not a problem since mostly high-end integrators are installing and replacing the home network.

According to Dajani, the voice control portion of has several advantages over Amazon Alexa, Google Home and Apple Siri, including:

  • It does not require a “wake” word like “Alexa” or “Hey Google.”
  • It can string together multiple complex commands. A homeowner can ask Josh to “turn on the lights and dim them to 50 percent, lower the shades and my play my surf rock radio station” all in one command.
  • It is designed for large, high-end homes. was not designed as a single-room solution. According to Dajani, it was one of the first to market with dynamic voice control, which is probably why the product was mistakenly pigeonholed as purely a voice control system.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.




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