Dish SlingTV, AirTV Get Integrators into Cord-Cutting Business

Demonstrated at CEDIA Expo 2018, Dish Network’s SlingTV streaming service and AirTV Player provide home-technology integrators with business opportunities for their cord-cutting, media-streaming clients.


More so than any other cable or satellite TV service, Dish Network has been an advocate for the home-technology installation channel, providing services and tools to make it simple for integrators to specify, install and support satellite systems for their residential clients.

Now the company wants dealers to know it’s OK if they don’t specify satellite dishes at all. At CEDIA Expo 2018, Dish’s message to integrators was loud and clear: Embrace the cord-cutters!


Dish itself is embracing the growing trend of streaming media services, as they displace traditional TV delivery. Sadly, many integrators are getting left behind the changing wave of streaming media, sitting idly by believing their clients will keep cable TV forever (and not making any money on that cable TV, by the way).

Thankfully, Dish is doing a lot of thinking for the custom installation channel, and pulling integrators (sometimes kicking and screaming) into the 21 century with new technologies for the cord-cutting generation.

“The revolution is going to happen with or without Dish. We just decided to get out in front of it.”

— Frank Defilippis, Dish

“The world is changing on how people consume video,” says Frank Defilippis, national sales manager at Dish Network. “Netflix really changed things for all of us.”

But as consumers cut the cord in growing numbers, integrators tend to be left out of the content-delivery equation, according to Defilippis.

“There are no business models or revenue models for dealers from streaming media,” he says. “We want to become part of that because we are in the delivery of video business.”

Dish’s Sling TV platform delivers live broadcasts over the Internet through a subscription service that starts at just $25 per month. 

Dish AirTV Player Hardware Offers Margin

Integrators can sell both the service, as well as related hardware like Dish’s AirTV Player, demonstrated for the first time at CES 2017.

“AirTV Player is an Android source that has been optimized for Sling Television,” Defilippis says, “but it has also been optimized for dealer profit, which is something that has been missing in the streaming media category from some of the other popular players. We think that is important. People in this channel need to make money on parts and labor.”

So why is Dish Network, a satellite company, focusing on cord cutters?

“We are doing it because it is going to happen,” Defilippis explains. “It is a revolution. It’s a change in the delivery of video… not just in the video delivery technology, but in the packaging and how people pay for content.  People at all income levels are tired of the $250 per month cable bill. The revolution is going to happen with or without Dish. We just decided to get out in front of it. We actually created a separate company to do this, and it is going really well.”

In addition to SlingTV and AirTV Player, Dish also recently unveiled its SlingStudio system designed to enable integrators to live stream events and enhance their social media outreach to find new clients.

RELATED: How Dish is Winning by Cannibalizing Itself: AirTV, Dish-on-a-Stick

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.


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