Elan Builder Program Courts Dealers, Builders and Buyers

Core Brands and Elan to provide homebuilders with a range of entertainment and control solutions for new homes. Learn more about the program through workshop webinars.


Core Brands has announced the introduction of its Elan Builder Program to help builders sell more homes.

Through the program, Elan will provide homebuilders with a range of entertainment and control solutions that can be further personalized to meet the needs of individual homebuyers. 

“Elan offers builders the best home automation standard to help sell more homes,” says Bret Jacob, director of builder Sales, Core Brands.  “Today’s homeowners demand home technology and entertainment options in their new homes, and they want their technology and entertainment to be easy and personal. The Elan Builder Program takes the confusion out of offering and delivering home automation standards.

“Elan has been innovating home technology solutions for three decades with a philosophy of ‘Your World Made Simple.’ Most recently, Elan was recognized for offering the best user interface by the CTA Tech Home Mark of Excellence Award Committee. We are now making it easier than ever for our dealers to bring Elan solutions to their builders, and we are certain that this program will generate new builder leads for our dealers.”

Elan Builder Program Webinars

Dealers can learn more about the Elan Builder Program by attending one of the “Selling More Homes with Personalized Home Automation dealer” workshop webinars.These webinars will feature home building authority Mike Moore.

The first two webinars are scheduled for March 28 and March 30. Registration for the webinars is now open.

The presentations will include a program overview from Jacob and a summary from Moore on the best practices for selling new homes faster and for more money by personalizing them with technology.

Following the webinars, Jacob and Moore will launch additional webinars and in-person presentations directly to builders.

Moore, whose background in home building goes back two decades, co-founded and developed Options Online, an online design studio and operating system for the home building industry, that is now available as Studio Chateau.

Elan emphasizes that it developed its Builder Program to offer builders a complete range of benefits, including aggressively priced and fully featured base packages, outstanding direct manufacturer support and project oversight, and model home incentive programs.

The program’s benefits to homebuyers are equally strong, according to Core Brands, and they include personalized control and automation systems for each individual buyer.

Dealers who want to learn more about the new Elan Home Builder Program can contact Bret Jacob by email at bret.jacob@corebrands.com or by phone at (800) 472-5555.

About the Author

Robert Archer
Robert Archer:

Bob is an audio enthusiast who has written about consumer electronics for various publications within Massachusetts before joining the staff of CE Pro in 2000. Bob is THX Level I certified, and he's also taken classes from the Imaging Science Foundation (ISF) and Home Acoustics Alliance (HAA). Bob has also served as the technology editor for CE Pro's sister publication Commercial Integrator. In his personal time beyond his family, he's studied guitar and music theory at Sarrin Music Studios in Wakefield, Mass., and he also studies Kyokushin karate at 5 Dragons and Brazilian jiu-jitsu at Binda Brazilian Jiu Jitsu.


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