Scenes from #C4Yourself Day: Mass. Control4 Showroom Welcomes Customers, Cookie Monstahs

Elite Media Solutions in Wellesley Hills, Mass., gutted the downstairs of its traditional Northeastern smart-home showroom to create an open-concept Control4 Certified space in time for #C4Yourself day.

Scenes from #C4Yourself Day: Mass. Control4 Showroom Welcomes Customers, Cookie Monstahs

On #C4Yourself Day, Elite Media Solutions hosted 75 of its top architects, interior designers, Realtors, builders and end user clients for a grand opening celebration for its new Control4 Certified Showroom. : CE Pro

Elite Media Solutions in Wellesley Hills, Mass., found a way to combine old New England charm with high-tech in its newly renovated Control4 Certified Showroom. The company spent months gutting the downstairs of its showroom, which is actually a home located on a busy thoroughfare in the heart of historic Wellesley, an affluent suburb of Boston.

The two-story showroom features the showroom downstairs with the company’s offices upstairs and the rack-building facility in the basement. The homey atmosphere is complete with the presence of Hubbard and Kona, the company’s two puppies that are constantly there to greet customers.

Previously, the showroom was much more crowded with gear. The renovation uses brighter colors on the walls and carpeting in a series of vignettes in the open concept showroom.

“As a part of the new showroom here we have added a lot of hands-on displays where our customers can really experience Control4,” says Olivia Gibson, marketing director for Elite Media Solutions, which is the No. 95 company in the 2018 CE Pro 100 with revenues nearly $3 million. “They can turn on the lights, they can turn on music… we even have Alexa voice control.”

Some of the unique touches in the showroom include a hidden panel in the central column that hides the electrical circuits for the lighting control modules. There is also a subtle Triad Speakers in-wall audio and subwoofer solution on one wall, with a lounge open-concept home theater/media room featuring Revel freestanding speakers in the rear. Another wall features a full kitchen. Digital displays run Control4 videos, as well as other content.

Brian Gibson, president of Elite Media Solutions, hosted more than 75 of the ProSource-member company’s top trade partners, architects, interior designers, builders and end-user customers at the showroom on #C4Yourself Day, May 31.

“They were able to come in and see the new technologies, get all excited about it, and learn more about it so they can that fun and excitement and ease of use back to their clients,” says Brian.

Attendees at the 4 p.m. to 8 p.m. reception had a chance to touch the displays and use the automation. The event concluded with the Cookie Monstah cookie truck.

“We have high expectations for this new showroom,” says Olivia bluntly.

Brian Gibson (right) of Elite Media Solutions hosted top clients for a grand opening event on #C4Yourself Day on May 31.

You know what goes good with Control4? COOKIES.

Through a marketing partnership with Control4, CE Pro is highlighting integrators participating in the Control4 Certified Showroom program, with an emphasis on dealers' strategic business initiatives. Content is at the sole discretion of CE Pro editors. 

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.


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