CinemaTech is opening its third Design Center and showroom in Dania Beach, Fla., this June to demonstrate the upscale appearance and appeal of custom-designed home theaters.

The company says its original Design Center in Dallas, as well as its second location in West Hollywood, Calif., have generated hundreds of personal visits from prospective clients since opening. 

“The East Coast has always been a vibrant market for our company and our business partners,” says Michael Murphy, founder and president, CinemaTech. “This Florida-based Design Center will create expanded opportunities for our dealers and provide an ideal setting for custom integrators to present their services and capabilities.”

Every CinemaTech seating model will be displayed. Prospective clients can be invited to enjoy a “test seating” and experience the luxury of a home theater during their visit. The showroom will also provide samples of all leather, fabric and materials available for personalized selection. 

“Through monthly Continuing Education (CEU) Classes for ASID members and the hosting of upscale events, we look forward to creating a continuous flow of visitors and prospective clients,” says the company in a recent press release.

The East Design Center showroom is located within the DCOTA Building (on the first floor of the Resource Center, Building A). CinemaTech’s home theater experts will be available to provide a comprehensive design service consultation.