CEDIA Q&A: Kevro, Monitor Audio Highlight Platinum In-Ceiling II

Monitor Audio has expanded its Platinum II range to include a design and installation friendly in-ceiling speaker that offers ‘unsurpassed levels of performance and sublime audio accuracy.’ See it at CEDIA 2017.


CEDIA is quickly approaching. Before the show, CE Pro caught up with Michael Benedetto, VP of sales, Kevro International and Monitor Audio, about what the company has in store for CEDIA attendees in San Diego next week, in booth #1120. 

What would you say to dealers who are stumbling across your company for the first time?

Monitor Audio has been building award winning loudspeakers for over 40 years. Our vast experience, research and development that go into our entire loudspeaker line trickles down to our vast array of architectural and custom products. We deliver outstanding performance at multiple price points, while delivering attractive programs and profit to our dealers.

What would you say to dealers who are already familiar with your product line?

Let’s rediscover Monitor Audio. In the past year, we have made significant changes to our organization, marketing message and channel strategy. With these changes, along with our exciting new products, Monitor Audio is poised to be a brand to watch over the next several years.

If a dealer/integrator stops by your booth with only 5 minutes to spare, what’s the one product he should examine or one question he should ask?

I would say to them, stop by and say hello. Take a few minutes to explore our wide range of innovative products and solutions. You will see right away the detail in the fit and finish of our products; from our entry level in ceiling speakers all the way to our flagship in-walls.  

Think of your closest competitor (company or product). What is one thing you offer that they don’t? Please be specific.

The one thing that sets Monitor Audio apart from our closest competitors besides our signature sound, is the fact that we are not financed or owned by any venture capital firms or banks. The principals of Monitor Audio are very active in the day-to-day operations and product development. Our passion is in building award winning speakers and long-term partnerships rather than focusing on spreadsheets and share prices.

Why are you looking forward to CEDIA coming to San Diego for the first time?

At Monitor Audio, we are all about change and trying new things. I think changing a venue is a good thing and hopefully it will bring new people from the industry to discover CEDIA for the first time.

Besides, how do you beat San Diego in September? 

What 5 hashtags would best describe your CEDIA presence?

#cedia2017 #monitoraudio #monitoraudiousa #rediscoversound #rediscovermonitoraudio

Do you have any course offerings at CEDIA?

We are in the process of developing in-depth training for our valued partners, not only to educate our dealers and channel about Monitor Audio, but to illustrate the wide-range of products and solutions for all types of applications.

Another important aspect of our training is to assist them in streamlining their product offerings to improve efficiency, increase market share, and most importantly improve their bottom line.