For those in the commercial audio market L-Acoustics is a familiar name as a benchmark audio company. Focusing the resources of its respected research and development (R&D) team to produce a residential line of products, the company recently entered the home market through the launch of its L-Acoustics Creations division.
Over in the commercial world of pro sound, L-Acoustics’ users vary from acts such as Post Malone, the Los Angeles Dodgers, and the National Basketball Association (NBA) as the audio company behind the league’s Florida-based bubble sound during the conclusion of the 2019-2020 season.
“[We are] very well known in the professional audio world and earlier this year we launched a new division we called L-Acoustics Creations. L-Acoustics Creations is the division that allows us to bring our professional audio products into the residential marketplace for the first time,” explains Nick Fichte, business manager, global, L-Acoustics Creations.
“So, we’re showcasing for the first time some products, which we launched in the last month or so, which are our residential stereo packages. These are known as an Archipel sound systems. These are being very nicely named after island. So, we’ve got Fiji, Hawaii, Tahiti, Tonga, which are stereo …”
Supporting the showing of its products Fitche notes that L-Acoustics Creations will also be hosting live sessions from its London showroom. During these live streaming sessions, he says integrators will be able to book sessions with the company to learn more about L-Acoustics’ products and to get a tour of its facilities.
The Future of Digital Lighting & Control
As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Register Now!Fichte points out in addition to its London showroom the company also has a showroom in Los Angeles to enable American dealers to see the product line.
Some of the other solutions L-Acoustics Creations team will highlight during the CEDIA Expo Virtual event includes Ocean. Fichte describes Ocean as an immersive audio system that offers homeowners a 23.1 sound space, as well as Island, which he says is a 23.1-channel personal auditorium.
Additionally, Fichte emphasizes that because of its professional audio background, L-Acoustics engineers its products, including its residential solutions to deliver clean, high sound pressure levels (SPL) systems, which is unlike the approach of traditional consumer audio manufacturers.
More news from L-Acoustics: L-Acoustics Launches a New Online Education Platform
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!