CEDIA Expo 2021 to Feature Return of TechStarter Program

Launchpad exhibitors will be in the running to win $5,000 as a part of this year’s TechStarter program at CEDIA designed to help new businesses enter the CE space.


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Good news for businesses looking to make the leap into the CE marketplace: The TechStarter program is returning to CEDIA Expo 2021, which offers Launchpad (formerly Innovation Alley) exhibitors the opportunity to pitch their business models to industry executives and be in the running to be named one of the “TechStarter FIVE”. TechStarter winners will be announced September 1, 2021, at 4:00 pm on the Smart Stage at CEDIA Expo, at the Indiana Convention Center.

This “Shark Tank” style program will identify five Launchpad exhibitors from all areas of the industry who demonstrate the most promise for the future. TechStarter VIP judges will canvas the Launchpad, searching for new brands with strong and unique business approaches as well as an inspired vision for their product or service. Judges will choose an overall winner for the top prize.

“Exhibiting in the Launchpad and being awarded the 2019 grand prize for TechStarter exceeded our expectations as a first-time exhibitor. We are thankful for the support from CEDIA Expo and their industry leaders,” says Krystian Zajac, founder, and CEO, Hero Labs. 

Generously donating their time to kickstart new brands and provide feedback and recognition to Launchpad exhibitors are the following VIP judges:

When making their selections, the judges will determine how the product is unique or innovated, what problem does the product or service solve, and what about the product could potentially make an impact on the industry.

“I love the idea of Launchpad and the TechStarter Five Awards at CEDIA Expo. The ability to spotlight upcoming technologies and products gives show attendees, the press, and the new brand the opportunity to come together at this bustling show. It’s a win-win for all,” says Roberta Lewis, owner/founder, Roberta Lewis & Assoc., LLC.  

The selected TechStarter Five will receive these benefits to propel their businesses forward:

  • Acknowledgment as one of the top 5 Launchpad brands via press release and social coverage
  • Signage in booth
  • Media training
  • Appearance on Smart Stage for the TechStarter Awards Ceremony
  • Interviews with select media outlets

The top brand will be awarded a prize pack valued at $5,000 during the award ceremony on September 1, 2021.