Hunter Douglas is back at CEDIA Expo for the first time with its own booth since 2014 with two booths. The company has so many new innovations to showcase they couldn’t be contained in just one location. Directly across the aisle from one another in Booths #6027 and #7027, the company will have its new PowerView Gen 3 system on display, as well as a new innovation that Senior Director of Product, Global Motorization Scott Stephenson is super-excited to reveal to dealers.

“It’s really cool and new and interesting. I can promise you what you will see in our second booth is something new and interesting that you have never seen before. It could really change the lives of dealers and their customer’s lives so it’s worth checking out,” says Stephenson.

The last time Hunter Douglas was officially at the show was in 2019 as part of the Control4 booth, but prior to that it has not had its own standalone exhibit since 2014. The company’s main booth #7027 is going to primarily be focused on its new PowerView Gen 3 product that was launched in May. The booth will also be the launchpad for several new innovations to Gen 3, as well as a focus on various packages.

“We will have a lot of different shade types,” says Stephenson. “It’s one of the things that really sets us the part as a company.” Among the packages on hand will be the company’s Duolite product in which the shade can not only move up and down and tilt, but also has a rear blackout panel all with one motor. There will also be shades for various window shapes on display that are unique to Hunter Douglas.  

The small booth across the aisle (#6027) will be dedicated to the super-secret innovation that Stephenson cannot reveal.

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He invites attendees to come to the booths and ask the Hunter Douglas team what they can do that perhaps their current shading partners are not doing? In that vein, he touts some of various styles and dealer programs the company has in place, which is especially valuable for CE pros that are just entering the shade category or looking to expand their shade business.

“Make sure your shade partner is somebody that provides a shading system that can work really well both as a standalone system or as an integrated system,” he advises. “I talk to a lot of dealers who are finding that their customers in some cases don’t necessarily want a full-blown integrated system, they want more pinpoint solutions.” Thus, he recommends using a system that can work well in both types of environments.

He also recommends integrators focus on the available styles and aesthetics from their shade provider, and that does not just include fabrics and colors, but also battery-powered, hardwired, wireless, exposed rollers, and more.

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