CE pros are salivating over security — what with all of the publicity from ADT, Verizon and Comcast, as well as newer product categories that mesh with an integrator’s existing skill set.
In a recent CE Pro poll, 60 percent of dealers said they spec burglar alarms for residential/light commercial clients; 55 percent indicated they do the actual installation rather than farming it out to security specialists. More than half (53%) of those surveyed said that recurring monthly revenue (RMR) from security monitoring would be “much more” or “somewhat more” important to their businesses in 2011 compared with last year.
Many CE pros are finally taking the plunge after watching security dealers fetch RMR of up to $60 for security, home automation, surveillance and remote home management. One integrator missing the action is Scott Sullivan, president of SoundVision in Novato, Calif. During a roundtable at the Home Technology Specialists of America (HTSA)
spring event, he noted: “I have a great market. I send them [local security dealer] a lot of business.”
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