Leading Buying Groups Nationwide Marketing Group, Azione Unlimited Announce Merger

By joining forces, Nationwide Marketing Group, Azione Unlimited create portfolio of capabilities for 450+ custom integrators serving today’s expanding smart home and related technologies markets.

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Leading Buying Groups Nationwide Marketing Group, Azione Unlimited Announce Merger

Two of the custom integration industry’s leading buying groups – Nationwide Marketing Group, which serves appliance, electronics, custom integrators, furniture, bedding and outdoor living retailers; and Azione Unlimited, serving custom integrators and manufacturers – have merged “to form the most capable and results driven whole home platform,” according to the announcement from the groups.

Richard Glikes, founder of Azione Unlimited, is jazzed about the merger, saying Nationwide brings many key attributes into the fold.

Together, Nationwide and Azione serve a diverse network of more than 450 custom integrators, and Azione brings into the mix over 60 additional vendor partners, making the combined group one of the largest and most diverse offerings in the industry.

The merger will allow both Nationwide and Azione Unlimited to offer smart home integrators and the vendors that serve them an end-to-end suite of tools and programs that focus on improving efficiency and profitability – at no additional cost.

“What really gets me jazzed about this merger is the size, strength and vitality of our combined organization — and the potential that it creates for our dealers moving forward,” says Richard Glikes, founder of Azione Unlimited. “From marketing expertise and data analysis to credit card savings and finance programs, Nationwide brings so many compelling offerings to our dealers. I’m thrilled that our dealers now have access to a suite of tools and programs that’s unmatched in this industry.”

Shared Resources to Boost Members’ Businesses Excite Nationwide, Azione Leadership

By merging with Nationwide, Azione Unlimited’s network of over 250 dealers receives immediate access to a wealth of business and financial benefits, including company healthcare programs, extended service and warranty programs, world-class digital and marketing solutions, and more.

Nationwide’s president Tom Hickman is excited to provide customers with even better tools as a result of the recent merger.

In addition, Azione Unlimited dealers can now access PriMetrix, the independent channel’s first and only performance insights platform packed with data and metrics that can help propel their businesses forward.

For Nationwide’s custom integration dealers, Azione Unlimited brings experience and efficiencies in the custom integration channel that will enable Home Technology Specialists Nationwide (HTSN) members to streamline and improve their businesses, including talent acquisition tools, existing relationships within the interior designer and architect communities, and more.

Coming off successful fall conferences, Nationwide and Azione are already working to develop new, innovative programming for all dealers, including in-market referral programs between the groups’ integrators and luxury appliance retailers.

“Providing our members with the tools they need to thrive on their own terms has been Nationwide’s purpose since day one,” says Nationwide President and Chief Member Advocate Tom Hickman.

“Richard and his team have a long history of treating their members — both dealers and vendors — like family. We know they’ll feel right at home as part of Nationwide where, together, we’re working to provide our custom integrators with access to the products and programs that they need to outperform in the markets they serve.”

For Azione Unlimited and Nationwide dealers, nothing will change, logistically, the groups note. The Azione Unlimited staff will continue to operate out of their Chester Springs, Pa., location, and Azione Unlimited and HTSN dealers can continue to call on their regular points of contact.

“The breath of services, resources and the technology that Nationwide possesses are an extraordinary complement to our existing Azione Unlimited member benefits,” adds Glikes. “Our integrators will now have access to a complete suite of business services that will allow them to achieve their number one goal, which is to deliver an exceptional experience to their customers.”