Over the past 25 years, Vivint points out that it has grown from a singular focus on home security to a large company that offers smart home experiences with security at its core. Now in 2025 the company is unveiling of a new visual identity represents both an evolution and expansion of that focus, redefining a truly smarter home experience to include smarter energy management.
Vivint boasts that it has earned the trust of customers throughout the U.S. by making it easy to secure, automate and control their homes through a single app experience. The brand’s products, along with the ability to connect various smart devices to the Vivint system—including thermostats, lighting, and locks—have helped to usher in the era of smarter homes the company says.
“We are entering a rapid phase of innovation, where energy management concerns are beginning to rival security concerns,” says David Porter, managing director of Vivint. “As part of NRG and under new leadership, Vivint is poised to lead this phase and redefine the smart home experience like no one else can. By integrating security and energy management, and making it accessible to millions more homes, we’re at the start of an exciting new chapter for our customers and for Vivint.”
Vivint Builds on 25 Year Smart Home History
Launched in 1999 as a home security solution provider, the company expanded into proprietary smart home and automation services in 2011, marking the transformation with a new name: Vivint. A combination of “vive,” which means “to live,” and “intelligent,” and the new name the company suggests, exemplified a new dedication to helping customers live safely, intelligently and in harmony with their home and lifestyle.
With an average customer tenure of nine years and over 2 million customers in the U.S., Vivint was acquired by NRG, a Fortune 500 energy and home services company, in March of 2023. NRG, the smart home company asserts, brings smart energy solutions to millions of homes and businesses in the U.S. and Canada.
As part of NRG, recently, Reliant, also an NRG company, announced the Smarter Home Bundle, a joint offer from Vivint and Reliant that enables customers to start their smart home journey. Qualifying current and new Reliant customers receive a free Vivint Doorbell Camera Pro and Vivint Smart Thermostat paired with complimentary white-glove installation to ensure everything is correctly set up. Reliant customers enrolled in the Smarter Home Bundle will also have access to an exclusive Vivint app experience that provides personalized energy insights powered by Reliant alongside seamless control of Vivint smart home devices.
Vivint’s brand updates include a new logo crafted to emphasize the focus on the home and what it means to live intelligently, and the company adds that its new color scheme reflects that same shift while remaining true to the palette that has become familiar to consumers.
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