Vinyl is back as the No. 1 physical media for music and the iconic 115-year-old brand Victrola is bringing turntables into the 21st century with its innovative Victrola Stream turntable line that directly streams wireless vinyl to the Sonos ecosystem. Debuting at CEDIA Expo 2022, the Victrola Stream lineup, which is certified by the Works with Sonos program, requires no additional equipment for connecting to a Sonos ecosystem, allowing setup and control with the Sonos app.
The flagship turntable in the lineup is the $799 Victrola Stream Carbon, which is available for pre-order now in the United States, with additional markets to follow. Best Buy’s Magnolia Design Centers and other specialty audio retailers, including Crutchfield, ListenUp, and CE Pro 100 integrators World Wide Stereo, Nebraska Furniture Mart, and Abt, are carrying the product. Integrators also will have access to Future Ready Solutions distribution.
Additional products in the Stream turntable line will be announced by early 2023.
After a single, simple setup process via a Victrola Stream app, users can control their Victrola Stream turntable from the Sonos app or the illuminated control knob. Listeners will be able to send (and control the volume of) the music from a record to any Sonos speaker in their home, just like with digital music on their Sonos system.
“We spend a lot of time with our consumers trying to understand how and why they like to listen to music the way they do. We discovered a massive number of Sonos system owners were also active vinyl listeners. Even more importantly, consumers told us they would listen to music even more if they could play their favorite records through their Sonos system, using their Sonos app,” says Scott Hagen, CEO of Victrola.
The Future of Digital Lighting & Control
As a custom integrator, lighting is in demand. Effective communication, education and showcasing the value proposition of LED light fixtures in conjunction with integrative control systems are the keys to overcoming challenges and closing sales in this specialized market. Join us as we discuss the future of digital lighting and control with David Warfel from Light Can Help You and Patrick Laidlaw and Mark Moody from AiSPIRE. Register Now!“It was with this in mind that led us to work with team members at Sonos on a multi-year journey that ultimately resulted in the coolest music product I’ve ever had the opportunity to help bring to market. We are proud of how easy to set up and use the Victrola Stream Carbon is, but we are even more proud of the reaction we see when someone listens to records with friends or family through their Sonos system.”
Matthew Siegel, chief commercial officer at Sonos, adds, “Homes today use a wide range of connected technologies, from light switches and fridges to TVs and smart speakers. One of our guiding principles is that the listening experience on Sonos is simple, and that includes ensuring our products work together seamlessly with other smart home products. Now certified by the Works with Sonos program, the new Victrola Stream makes it easy to enjoy all your favorite vinyl with great sound on Sonos.”
The company notes the design and finish of the Victrola Stream Carbon are aimed at discerning consumers. Carbon utilizes the highest quality materials that include a low-resonance veneer plinth with premium metal turntable components, and a carbon fiber tonearm with a custom-designed removable headshell.
To further elevate the wireless vinyl listening experience, Victrola Stream Carbon will ship with a premium Ortofon Red 2M moving magnetic cartridge that will deliver optimized sound reproduction and a high level of sonic accuracy through listeners’ Sonos speaker systems.
Victrola Stream Carbon will be shown publicly for the first time at the 2022 CEDIA Expo in Dallas, Texas, from September 29th through October 1st in the Sonos booth (#15044).
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!
