Verizon to Offer ‘Curated’ Bang & Olufsen Products to Its 119M Customers

Starting this fall, Verizon will resell ‘curated’ B&O audio products as part of a connected home offering to its massive phone service client base.

Verizon to Offer ‘Curated’ Bang & Olufsen Products to Its 119M Customers

Verizon will offer certain Bang & Olufsen products to its large customer base. The Beosound Stage soundbar is not specifically noted as one of the products that will be resold, but was promoted in the joint press release from the two companies.

Bang & Olufsen and Verizon have announced they are working to bring a curated selection of Bang & Olufsen’s products to Verizon’s more than 119 million customers in the U.S. The goal is to create premium home entertainment experiences by combining Bang & Olufsen’s audio and TV solutions with Verizon’s services.

“Verizon is a leading provider of the best, most sought after communications, information, and entertainment services for customers,” says Chris Emmons, executive director device and product marketing, Verizon. “We are thrilled to be working with Bang & Olufsen, a brand known for its world-class audio and TV solutions, to provide our customers with premium home entertainment experiences.”

“Bang & Olufsen has a long history of delivering truly immersive home entertainment experiences. The importance of these experiences has only increased in recent months, as we find ourselves spending more time at home,” says Rick Costanzo, Bang & Olufsen’s Vice President in North America.

“We share Verizon’s strong focus on high-quality home experiences, and we are excited to work with such a distinguished brand to bring our iconic audio and TV solutions to their customers in the U.S.”

Bang & Olufsen, Verizon Heritage

With today’s increased demand for a fully connected home, consumers desire rich and immersive audio and TV solutions. They expect a streamlined user experience with seamless connectivity and high-quality audio reproduction. The core competencies of Bang & Olufsen and Verizon come together to meet the needs of increasingly discerning consumers, say the two companies in a press release.

Founded in 1925 in northwest Denmark, Bang & Olufsen was a pioneer in multiroom distributed audio. Most recently, the company has released a range of innovative products including the Beosound Stage soundbar. Last fall, the company announced the opening of several new store locations, and made a return to the CEDIA Expo after several years not focusing on the channel. The company also established a new U.S. headquarters in New York City.

For its part, Verizon says its customers value high-quality entertainment services. By adding Bang & Olufsen to its product offerings, Verizon is able to provide its customers with premium and immersive entertainment solutions that are commensurate with the company’s commitment to quality and innovation.

The first Bang & Olufsen products will be available for Verizon’s customers this fall.

About the Author

Jason Knott
Jason Knott:

Jason Knott is Chief Content Officer for Emerald's Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California.


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