Sonos, a manufacturer of wired/wireless whole-house audio and home theater systems has introduced its Sonos Radio streaming radio service.
The newly launched free, ad-supported service is available to the more than 10-million Sonos users across the globe. Sonos states that its new radio service provides those users with a holistic and cohesive way to search the service’s more than 60,000 stations from its array of partners.
“Sonos has always made it easy for customers to discover the rites of streaming music services by building premium products that sound great and by giving customers the freedom to use the services of their choice,” says Patrick Spence, CEO, Sonos.
“Sonos Radio brings together streaming radio services and a select set of curated radio stations in a simple, elegant way. This is just a beginning as we work to deliver services that provide our customers a better experience, and provide our music streaming service partners an opportunity to highlight their best content.”
Sonos Radio Features a Diverse Selection of Content
Curated by an expert panel of DJs, artists and other experts, the streaming radio service’s selection of formats and genres are purposely designed to provide users with a variety of choices.
Some of the choices the service provides include a personal station from Radiohead’s Thom Yorke and the Sonos Sound System, which features new artists, stories and information related to music.
According to the popular electronics company, nearly half of all listening time with Sonos products is dedicated to users’ favorite stations and DJs.
Utilizing stations from around the world, the new Sonos service incorporates TuneIn and iHeartRadio.
Sonos says listeners can choose content such as sports, music, news, as well as local stations based on zip code, or any local market station from across the globe.
Upcoming artist curated stations include stations from Brittany Howard of Alabama Shakes, David Byrne from The Talking Heads, and Third Man Records. These stations will all launch over the next several weeks.
There are also more than 30 genre-inspired stations such as Concert Hall, Country Outlaws, Hip Hop Archive and Kids Rock.
Partnering with Super Hi-Fi to help power Sonos Radio, Sonos explains the custom programmed stations will also utilize curation tools that are constantly refreshed. Super Hi-Fi’s artificial intelligence (AI) will perform volume leveling across songs and ads; song blending and mixing in dialog commentary to make the listening experience enjoyable to a range of users.
The new Sonos Radio service is pre-loaded in the browse menu of the Sonos app once integrators or users run Sonos’ new app update.