LG Electronics is going big… really big. The company announced its first-ever Direct View LED (DVLED) display series designed specifically for high-end residential installations, the LG DVLED Extreme Home Cinema, marking LG’s first foray into the super-luxury residential display segment with DVLED technology.

LG DVLED Extreme Home Cinema uses 2 million to 33 million individual diodes (depending on resolution) to deliver exceptional brightness, years of residential lifespan, extreme viewing angles and a high color gamut even in rooms with lots of windows and high ambient light.

LG notes Direct-View LED technology is visibly and fundamentally different from “LED TVs,” which are actually LCD TVs with LED backlighting to boost brightness. Direct View LED technology instead is the company’s own take on microLED displays, where images are created directly by the LED diodes and provide high contrast ratio and brightness, creating some of the most vivid images available in a video display.

LG DVLED Extreme Home Cinema offers 16:9 displays in sizes ranging from 81 inches to 325 inches diagonal, as well as UltraStretch video wall-style installations that deliver a seamless 32:9 display ideal for windowing multiple video sources such as live sports.

LG DVLED Extreme Home Cinema displays are available exclusively through a new custom-installation dealer program, and cannot be purchased at stores. To help simplify installation, LG has packaged over 30 DVLED Extreme Home Cinema Displays ranging in sizes and resolutions.  

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Installations of the LG DVLED Extreme Home Cinema Displays include integrator training and customer support assistance; on-site help from an LG field engineer during installation; twice-yearly LG on site visit “health checks” for three years; LG Connected Care software subscription allowing the integrator to remotely monitor their customer’s system performance; and a five-year limited warranty on every display.

LG values the cost of these items at approximately $30,000. These benefits are only for the LG DVLED Extreme Home Cinema models, and do not apply to all-in-one DVLED Home Cinema models that are pre-built and packaged.

The high-end nature of the product is even reflected in the shipping procedure, which uses LG-branded flight cases instead of boxes or wood crates, protecting the materials until delivery, and providing organization of the delivered items.  

With LG’s unique webOS technology, simple things like artwork can be stored on the display without the need of Wi-Fi. the displays can also interface with webOS-compatible content management systems to enable multi-window viewing.

“This truly is the supercar of home display technologies, offering hand-constructed quality and performance that appeals to those with luxury lifestyles who want something that is not only immersive, but also highly exclusive,” says Dan Smith, LG Electronics USA’s vice president in charge of DVLED displays. “LG DVLED Extreme Home Cinema Display technology is rated to last 100,000 hours before reaching half-life, meaning that it could deliver stunning visuals for over 10 years.”

The full line of LG DVLED Extreme Home Cinema Displays is now available for order and residential dealers interested in becoming authorized to install LG DVLED Extreme Home Cinema Displays can learn more and apply here.

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