Following the success of the KEF in-car audio system for Lotus, the British audio company KEF and the British automotive brand Lotus are teaming up again to introduce the $7,999 LS60 Wireless Lotus Edition, wireless floor-standing speaker system.
KEF continues by stating the next step in this venture, which has always centered on enriching the future of lifestyle, is to create the ultimate all-in-one Hi-Fi speaker system for the home, and from this intention, the LS60 Wireless Lotus Edition was born. KEF boasts this new home floorstanding loudspeaker seamlessly combines the latest technologies with excellent sound, inspired by a Lotus heritage color: British Racing Green.
“At KEF we have always been in pursuit of audio perfection and have a passion for sharing the magic of great sound, and we believe that for our customers it isn’t only about producing the perfect sound it is also about the lifestyle and experience that goes with it,” says Grace Lo, president and head of global marketing at KEF.
“With this in mind, we are continually innovating and making breakthroughs in design to produce first-class products which deliver the very best experiences – a vision and philosophy which KEF and Lotus both share. Together, we have been working closely to deepen our partnership, which has previously seen two British iconic brands collaborate to create an extraordinary in-car audio experience for Lotus users, and now will be extended from cars into homes with a series of co-branded KEF x LOTUS home audio products, starting with the LS60 Wireless Lotus Edition—a new milestone in our enduring partnership.”
The British companies boasts the new wireless speaker features a slim and contemporary design combined with a sleek finish, and KEF says the LS60 Wireless Lotus Edition fits into a wide range of living spaces through its home-friendly industrial design.
“With the success of KEF audio in the Emira sports car, and the prospect of further success in the Eletre Hyper-SUV, we have extended our collaboration into the world of home audio with the launch of the LS60 Wireless speaker. It is designed to vividly embody the streamlined style of the sports car; the color is inspired by the historic Lotus colour palette.” says Yao, vice president of group Lotus and global head of Lotus Life.
“This hugely exciting collaboration signifies a new chapter in engineering and design between two iconic British brands. Lotus and KEF are sharing their passion for performance to deliver an exceptional product. Throughout Lotus’ 75-year history, we have always promised our customers aspirational experiences. This partnership continues to deliver on that promise by providing outstanding engineering, class-leading performance, and design innovation with the future of lifestyle in mind.”
A Closer Look at the KEF LS60 Wireless Lotus Edition Loudspeaker
KEF explains the original LS60 wireless loudspeaker was launched as part of its 60th anniversary. The company claims the LS60 Wireless is the world’s first Single Apparent Source wireless system, and it is supported by a specially designed 12th Generation Uni-Q driver array, as well as its Metamaterial Absorption Technology (MATTM), and Uni-Core bass drivers. KEF says these proprietary technologies provides a purer and more impactful listening experience that is highlighted by low distortion, and high levels of bass performance.
KEF adds that its key technologies are complemented by the forward-thinking W2 wireless platform and a wide range of wired inputs to allow integration professionals to easily install the speakers in a variety of homes.
Moreover, the company concludes, the speakers’ out-of-the-box wireless compatibility and the KEF Connect app allow listeners to stream music and podcasts instantly, while the various connection options allow quick connection directly to a turntable, games console or TV.
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our digital newsletters!