What do integrators have in common with Tom Cruise, Ben Affleck, Sharon Stone, Sylvester Stallone, Steven Spielberg, Woody Allen, David Lynch, Quentin Tarantino, Lionel Richie, Rupert Murdoch, Barry Manilow, Prince Saud al-Faisal and about 400 other super-wealthy individuals in Hollywood’s famed “Bel Air Circuit”? It turns out a lot, especially if those integrators are offering Red Carpet Home Cinema solution to your clients.
The Bel Air Circuit is an exclusive club of about 400 affluent individuals in the Los Angeles area who are able to watch first-run Hollywood movies in the comfort of their own home theaters. For more than 50 years,Hollywood movie studios literally sent a projectionist to the member’s home to screen the movie using the member’s home theater.
Today, Red Carpet Home Cinema is the evolution of the Bel Air Circuit, offering day-and-date viewing of first-run movies for two showings for $1,500 to $2,000 in a 36-hour period.
At CEDIA Expo Virtual, the Red Carpet Home Cinema team will be ready to discuss the service with integrators.
“The product hasn’t changed,” says Fred Rosen, CEO. “It’s basically a media server. It requires an HDMI connection, a static IP address and a plug. If you have those three things, it will work.”
Rosen says the box provides digital watermarking so users who might try to copy the film can be traced.
“Nobody has ever done that,” he notes. “You are dealing with an audience that is 1% of the 1%. If you build a screen room, what they really want it for is first-run movies and for sports. The access to first-run movies is a great benefit for people who are spending all this money.”
For that affluent clientele, the cost of movie rentals is minor.
“For the people who are doing this, it is a function of convenience,” says Rosen, who himself has been on the Bel Air Circuit for 25 years. He advises integrators to not think of the service from the aspect of their own wallet, but from the outlook of their clients who have the means.